Financial Sector
Bodithri
A legacy that builds the future
The challenge was to create an institutional brand that represented a family-owned holding company with a solid, successful, and deeply human business legacy. Bodithri leads multiple companies, each with its own identity and purpose, but they needed a central narrative that would unite the group’s past, present, and future. They required a brand that would convey generational continuity, strategic vision, and organizational strength, without losing the warmth and closeness of its origins.
Branding
- Purpose + Brand strategy
- Territory + Positioning
- Brand voice + Key messages
- Visual identity + Brand manual
We developed a brand that is anchored in family history and projected strongly into the future. We built an identity system inspired by the metaphor of a tree: strong, alive, and deeply rooted. The brand symbolically articulates the values of legacy, shared wisdom, and a commitment to the future. A timeless visual identity was designed, with a flexible architecture that would bring together all the companies in the holding, aligning their individual purposes under a common vision.
