{"id":970,"date":"2025-07-28T16:48:15","date_gmt":"2025-07-28T21:48:15","guid":{"rendered":"https:\/\/humind.us\/v2\/?post_type=works&#038;p=970"},"modified":"2025-08-25T17:58:07","modified_gmt":"2025-08-25T22:58:07","slug":"anahata","status":"publish","type":"works","link":"https:\/\/humind.us\/en\/works\/anahata\/","title":{"rendered":"Anahata"},"content":{"rendered":"<!-- block titulos -->\n<div class=\"w-1072 mx-auto px-4 block_titulos\">\n  <h2>NGOs and Associations<\/h2>\n<h1>Anahata<\/h1>\n<p>A brand that honors the teachings of the past.<\/p>\n<\/div>\n\n<!-- block_image -->\n<div class=\"block_image pt-4 parallax-element to_view\">\n  <!-- opcional imagen  o video -->\n    <picture>\n    <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/07\/Humind_SitioWeb_Trabajos_Anahata_Hero-scaled.jpg\" alt=\"\">\n  <\/picture>\n  <\/div>\n\n\n<div class=\"container px-4 pt-150 work_description \">\n  <div class=\"row justify-content-between\">\n    <div class=\"col-md-6 parallax-element to_view\">\n      <p>Create a brand that would make tangible the legacy of John G\u00f3mez, a Colombian entrepreneur with a transformative vision. The challenge was to keep his philosophy alive through an identity that would connect emotionally with his family, his companies, and future generations. Anahata had to represent the heart of a family business with an impact throughout Latin America, highlighting both the entrepreneurial vision and the human values that inspire it.<\/p>\n    <\/div>\n    <div class=\"col-md-4 text_works parallax-element to_view\">\n      <h4>Branding<\/h4>\n<ul>\n<li>Purpose + Brand strategy<\/li>\n<li>Territory + Positioning<\/li>\n<li>Brand voice + Key messages<\/li>\n<li>Visual identity + Brand manual<\/li>\n<\/ul>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n<div class=\"container px-3 galeria pt-150\">\n  <div class=\"row no-gutters\">\n            <div class=\"col-12 img_grande\">\n          <picture class=\" parallax-element to_view\">\n                             <picture>\n                  <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/07\/Humind_SitioWeb_Trabajos_Anahata_Image1-scaled.jpg\" alt=\"\">\n                <\/picture>\n                          \n          <\/picture>\n        <\/div>\n                  <div class=\"col-md-6 doble_imagen\">\n            <picture class=\" parallax-element to_view\">\n              <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/07\/Humind_SitioWeb_Trabajos_Anahata_Image2.jpg\" alt=\"\">\n            <\/picture>\n          <\/div>\n              <div class=\"col-md-6 doble_imagen\">\n            <picture class=\" parallax-element to_view\">\n              <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/07\/Humind_SitioWeb_Trabajos_Anahata_Image3.jpg\" alt=\"\">\n            <\/picture>\n          <\/div>\n            <div class=\"col-12 img_grande\">\n          <picture class=\" parallax-element to_view\">\n                             <picture>\n                  <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/07\/Humind_SitioWeb_Trabajos_Anahata_Image4-scaled.jpg\" alt=\"\">\n                <\/picture>\n                          \n          <\/picture>\n        <\/div>\n                  <div class=\"col-md-6 doble_imagen\">\n            <picture class=\" parallax-element to_view\">\n              <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/07\/Humind_SitioWeb_Trabajos_Anahata_Image5.jpg\" alt=\"\">\n            <\/picture>\n          <\/div>\n              <div class=\"col-md-6 doble_imagen\">\n            <picture class=\" parallax-element to_view\">\n              <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/07\/Humind_SitioWeb_Trabajos_Anahata_Image6.jpg\" alt=\"\">\n            <\/picture>\n          <\/div>\n              <div class=\"col-md-6 doble_imagen\">\n            <picture class=\" parallax-element to_view\">\n              <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/07\/Humind_SitioWeb_Trabajos_Anahata_Image7-scaled.jpg\" alt=\"\">\n            <\/picture>\n          <\/div>\n              <div class=\"col-md-6 doble_imagen\">\n            <picture class=\" parallax-element to_view\">\n              <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/07\/Humind_SitioWeb_Trabajos_Anahata_Image8.jpg\" alt=\"\">\n            <\/picture>\n          <\/div>\n            <div class=\"col-12 img_grande\">\n          <picture class=\" parallax-element to_view\">\n                             <picture>\n                  <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/07\/Humind_SitioWeb_Trabajos_Anahata_Image10-scaled.jpg\" alt=\"\">\n                <\/picture>\n                          \n          <\/picture>\n        <\/div>\n          <\/div>\n<\/div>\n\n\n<div class=\"container px-4 pt-150 work_description \">\n  <div class=\"row justify-content-between\">\n    <div class=\"col-md-6 parallax-element to_view\">\n      <p>Inspired by the founder&#8217;s legacy, we developed a brand strategy that blends tradition with a vision for the future. We defined a clear purpose and built a conceptual territory anchored in heritage, symbolically represented by the rings of a tree: past, present, and future intertwined in a single identity. We designed a contemporary visual system that honors the family legacy, conveying depth, continuity, and generational connection. The brand was conceived as a compass guiding the group&#8217;s companies from their origins toward what they are called to build.<\/p>\n<p><a href=\"https:\/\/www.behance.net\/gallery\/133932431\/Anahata-Branding\" target=\"_blank\" rel=\"noopener\">VIEW THE PROJECT ONLINE<\/a><\/p>\n    <\/div>\n    <div class=\"col-md-4 text_works parallax-element to_view\">\n      <h6>+1<\/h6>\n<h5>A consolidated identity that articulates the purpose of the entire holding company.<\/h5>\n<h6>+5<\/h6>\n<h5>Compa\u00f1\u00edas unificadas bajo un mismo sistema visual y conceptual en 6 meses.<\/h5>\n<h5><\/h5>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n<p><\/p>\n","protected":false},"featured_media":972,"template":"","works_category":[8,53],"class_list":["post-970","works","type-works","status-publish","has-post-thumbnail","hentry","works_category-branding","works_category-financial-sector"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Anahata - Humind<\/title>\n<meta name=\"description\" content=\"Crear una marca que hiciera tangible el legado de John G\u00f3mez, un empresario colombiano con una visi\u00f3n transformadora. El desaf\u00edo era mantener viva su filosof\u00eda a trav\u00e9s de una identidad que conectara emocionalmente con su familia, sus empresas y futuras generaciones. Anahata deb\u00eda representar el coraz\u00f3n de un family business con impacto en toda Latinoam\u00e9rica, destacando tanto la visi\u00f3n empresarial como los valores humanos que lo inspiran.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/humind.us\/en\/works\/anahata\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Anahata - Humind\" \/>\n<meta property=\"og:description\" content=\"Crear una marca que hiciera tangible el legado de John G\u00f3mez, un empresario colombiano con una visi\u00f3n transformadora. El desaf\u00edo era mantener viva su filosof\u00eda a trav\u00e9s de una identidad que conectara emocionalmente con su familia, sus empresas y futuras generaciones. Anahata deb\u00eda representar el coraz\u00f3n de un family business con impacto en toda Latinoam\u00e9rica, destacando tanto la visi\u00f3n empresarial como los valores humanos que lo inspiran.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/humind.us\/en\/works\/anahata\/\" \/>\n<meta property=\"og:site_name\" content=\"Humind\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-25T22:58:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/07\/Humind_SitioWeb_Trabajos_Anahata_Hero-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1422\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/humind.us\/en\/works\/anahata\/\",\"url\":\"https:\/\/humind.us\/en\/works\/anahata\/\",\"name\":\"Anahata - Humind\",\"isPartOf\":{\"@id\":\"https:\/\/humind.us\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/humind.us\/en\/works\/anahata\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/humind.us\/en\/works\/anahata\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/humind.us\/wp-content\/uploads\/2025\/07\/Humind_SitioWeb_Trabajos_Anahata_Hero-scaled.jpg\",\"datePublished\":\"2025-07-28T21:48:15+00:00\",\"dateModified\":\"2025-08-25T22:58:07+00:00\",\"description\":\"Crear una marca que hiciera tangible el legado de John G\u00f3mez, un empresario colombiano con una visi\u00f3n transformadora. El desaf\u00edo era mantener viva su filosof\u00eda a trav\u00e9s de una identidad que conectara emocionalmente con su familia, sus empresas y futuras generaciones. Anahata deb\u00eda representar el coraz\u00f3n de un family business con impacto en toda Latinoam\u00e9rica, destacando tanto la visi\u00f3n empresarial como los valores humanos que lo inspiran.\",\"breadcrumb\":{\"@id\":\"https:\/\/humind.us\/en\/works\/anahata\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/humind.us\/en\/works\/anahata\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/humind.us\/en\/works\/anahata\/#primaryimage\",\"url\":\"https:\/\/humind.us\/wp-content\/uploads\/2025\/07\/Humind_SitioWeb_Trabajos_Anahata_Hero-scaled.jpg\",\"contentUrl\":\"https:\/\/humind.us\/wp-content\/uploads\/2025\/07\/Humind_SitioWeb_Trabajos_Anahata_Hero-scaled.jpg\",\"width\":2560,\"height\":1422},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/humind.us\/en\/works\/anahata\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/humind.us\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Works\",\"item\":\"https:\/\/humind.us\/works\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Anahata\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/humind.us\/en\/#website\",\"url\":\"https:\/\/humind.us\/en\/\",\"name\":\"Humind\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/humind.us\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Anahata - Humind","description":"Crear una marca que hiciera tangible el legado de John G\u00f3mez, un empresario colombiano con una visi\u00f3n transformadora. El desaf\u00edo era mantener viva su filosof\u00eda a trav\u00e9s de una identidad que conectara emocionalmente con su familia, sus empresas y futuras generaciones. Anahata deb\u00eda representar el coraz\u00f3n de un family business con impacto en toda Latinoam\u00e9rica, destacando tanto la visi\u00f3n empresarial como los valores humanos que lo inspiran.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/humind.us\/en\/works\/anahata\/","og_locale":"en_US","og_type":"article","og_title":"Anahata - Humind","og_description":"Crear una marca que hiciera tangible el legado de John G\u00f3mez, un empresario colombiano con una visi\u00f3n transformadora. El desaf\u00edo era mantener viva su filosof\u00eda a trav\u00e9s de una identidad que conectara emocionalmente con su familia, sus empresas y futuras generaciones. Anahata deb\u00eda representar el coraz\u00f3n de un family business con impacto en toda Latinoam\u00e9rica, destacando tanto la visi\u00f3n empresarial como los valores humanos que lo inspiran.","og_url":"https:\/\/humind.us\/en\/works\/anahata\/","og_site_name":"Humind","article_modified_time":"2025-08-25T22:58:07+00:00","og_image":[{"width":2560,"height":1422,"url":"https:\/\/humind.us\/wp-content\/uploads\/2025\/07\/Humind_SitioWeb_Trabajos_Anahata_Hero-scaled.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/humind.us\/en\/works\/anahata\/","url":"https:\/\/humind.us\/en\/works\/anahata\/","name":"Anahata - Humind","isPartOf":{"@id":"https:\/\/humind.us\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/humind.us\/en\/works\/anahata\/#primaryimage"},"image":{"@id":"https:\/\/humind.us\/en\/works\/anahata\/#primaryimage"},"thumbnailUrl":"https:\/\/humind.us\/wp-content\/uploads\/2025\/07\/Humind_SitioWeb_Trabajos_Anahata_Hero-scaled.jpg","datePublished":"2025-07-28T21:48:15+00:00","dateModified":"2025-08-25T22:58:07+00:00","description":"Crear una marca que hiciera tangible el legado de John G\u00f3mez, un empresario colombiano con una visi\u00f3n transformadora. El desaf\u00edo era mantener viva su filosof\u00eda a trav\u00e9s de una identidad que conectara emocionalmente con su familia, sus empresas y futuras generaciones. Anahata deb\u00eda representar el coraz\u00f3n de un family business con impacto en toda Latinoam\u00e9rica, destacando tanto la visi\u00f3n empresarial como los valores humanos que lo inspiran.","breadcrumb":{"@id":"https:\/\/humind.us\/en\/works\/anahata\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/humind.us\/en\/works\/anahata\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/humind.us\/en\/works\/anahata\/#primaryimage","url":"https:\/\/humind.us\/wp-content\/uploads\/2025\/07\/Humind_SitioWeb_Trabajos_Anahata_Hero-scaled.jpg","contentUrl":"https:\/\/humind.us\/wp-content\/uploads\/2025\/07\/Humind_SitioWeb_Trabajos_Anahata_Hero-scaled.jpg","width":2560,"height":1422},{"@type":"BreadcrumbList","@id":"https:\/\/humind.us\/en\/works\/anahata\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/humind.us\/en\/"},{"@type":"ListItem","position":2,"name":"Works","item":"https:\/\/humind.us\/works\/"},{"@type":"ListItem","position":3,"name":"Anahata"}]},{"@type":"WebSite","@id":"https:\/\/humind.us\/en\/#website","url":"https:\/\/humind.us\/en\/","name":"Humind","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/humind.us\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/humind.us\/en\/wp-json\/wp\/v2\/works\/970","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/humind.us\/en\/wp-json\/wp\/v2\/works"}],"about":[{"href":"https:\/\/humind.us\/en\/wp-json\/wp\/v2\/types\/works"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/humind.us\/en\/wp-json\/wp\/v2\/media\/972"}],"wp:attachment":[{"href":"https:\/\/humind.us\/en\/wp-json\/wp\/v2\/media?parent=970"}],"wp:term":[{"taxonomy":"works_category","embeddable":true,"href":"https:\/\/humind.us\/en\/wp-json\/wp\/v2\/works_category?post=970"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}