{"id":1974,"date":"2026-01-19T11:35:07","date_gmt":"2026-01-19T16:35:07","guid":{"rendered":"https:\/\/humind.us\/?post_type=works&#038;p=1974"},"modified":"2025-08-15T15:27:11","modified_gmt":"2025-08-15T20:27:11","slug":"falck-usa-falck-stories","status":"publish","type":"works","link":"https:\/\/humind.us\/en\/works\/falck-usa-falck-stories\/","title":{"rendered":"Falck USA: Falck Stories"},"content":{"rendered":"<!-- block titulos -->\n<div class=\"w-1072 mx-auto px-4 block_titulos\">\n  <h2>Health<\/h2>\n<h1>Falck USA<\/h1>\n<p>Stories that connect from the very first line<\/p>\n<\/div>\n\n<!-- block_image -->\n<div class=\"block_image pt-4 parallax-element to_view\">\n  <!-- opcional imagen  o video -->\n      <div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1109398408?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"Trailer Falck Stories\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>  <\/div>\n\n\n<div class=\"container px-4 pt-150 work_description \">\n  <div class=\"row justify-content-between\">\n    <div class=\"col-md-6 parallax-element to_view\">\n      <p>Strengthen the sense of belonging among Falck teams and build a relatable and powerful brand narrative in the communities where it operates. In an environment where healthcare is saturated with impersonal messages, we needed to show the true human impact behind each service, highlighting the extraordinary in the everyday.<\/p>\n    <\/div>\n    <div class=\"col-md-4 text_works parallax-element to_view\">\n      <h4>Marketing<\/h4>\n<ul>\n<li>Audiences + Insights<\/li>\n<li>Marketing Strategy + Media Plan<\/li>\n<li>Concept Development + Campaigns<\/li>\n<li>Social Media + Paid Media<\/li>\n<\/ul>\n<h4>Production<\/h4>\n<ul>\n<li>\u00a0Video + Motion Graphics<\/li>\n<li>Social Media Content + Interactive Content<\/li>\n<\/ul>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n<div class=\"container px-3 galeria pt-150\">\n  <div class=\"row no-gutters\">\n            <div class=\"col-12 img_grande\">\n          <picture class=\" parallax-element to_view\">\n                             <picture>\n                  <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/08\/Humind_SitioWeb_Trabajos_Falck_Stories_Image1.gif\" alt=\"\">\n                <\/picture>\n                          \n          <\/picture>\n        <\/div>\n                  <div class=\"col-md-6 doble_imagen\">\n            <picture class=\" parallax-element to_view\">\n              <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/08\/Humind_SitioWeb_Trabajos_Falck_Stories_Image2.gif\" alt=\"\">\n            <\/picture>\n          <\/div>\n              <div class=\"col-md-6 doble_imagen\">\n            <picture class=\" parallax-element to_view\">\n              <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/08\/Humind_SitioWeb_Trabajos_Falck_Stories_Image3.gif\" alt=\"\">\n            <\/picture>\n          <\/div>\n            <div class=\"col-12 img_grande\">\n          <picture class=\" parallax-element to_view\">\n                             <picture>\n                  <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/08\/Humind_SitioWeb_Trabajos_Falck_Stories_Image4.gif\" alt=\"\">\n                <\/picture>\n                          \n          <\/picture>\n        <\/div>\n                  <div class=\"col-md-6 doble_imagen\">\n            <picture class=\" parallax-element to_view\">\n              <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/08\/Humind_SitioWeb_Trabajos_Falck_Stories_Image5.gif\" alt=\"\">\n            <\/picture>\n          <\/div>\n              <div class=\"col-md-6 doble_imagen\">\n            <picture class=\" parallax-element to_view\">\n              <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/08\/Humind_SitioWeb_Trabajos_Falck_Stories_Image6.gif\" alt=\"\">\n            <\/picture>\n          <\/div>\n            <div class=\"col-12 img_grande\">\n          <picture class=\" parallax-element to_view\">\n                             <picture>\n                  <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/08\/Humind_SitioWeb_Trabajos_Falck_Stories_Image7-scaled.jpg\" alt=\"\">\n                <\/picture>\n                          \n          <\/picture>\n        <\/div>\n                  <div class=\"col-md-6 doble_imagen\">\n            <picture class=\" parallax-element to_view\">\n              <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/08\/Humind_SitioWeb_Trabajos_Falck_Stories_Image8.jpg\" alt=\"\">\n            <\/picture>\n          <\/div>\n              <div class=\"col-md-6 doble_imagen\">\n            <picture class=\" parallax-element to_view\">\n              <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/08\/Humind_SitioWeb_Trabajos_Falck_Stories_Image9.jpg\" alt=\"\">\n            <\/picture>\n          <\/div>\n            <div class=\"col-12 img_grande\">\n          <picture class=\" parallax-element to_view\">\n                             <picture>\n                  <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/08\/Humind_SitioWeb_Trabajos_Falck_Stories_Image10.gif\" alt=\"\">\n                <\/picture>\n                          \n          <\/picture>\n        <\/div>\n          <\/div>\n<\/div>\n\n\n<div class=\"container px-4 pt-150 work_description \">\n  <div class=\"row justify-content-between\">\n    <div class=\"col-md-6 parallax-element to_view\">\n      <p>We created Falck Stories, a campaign based on real testimonials from paramedics and EMTs. Each season focused on highlighting the stories that give meaning to their work, from daily challenges to life-changing moments. Through audiovisual content and social media pieces, we brought external and internal audiences closer to the reality of the Falck team, positioning the brand as a humane, courageous organization deeply committed to the communities it serves.<\/p>\n<p><a href=\"https:\/\/www.falck.us\/\" target=\"_blank\" rel=\"noopener\">VIEW THE PROJECT ONLINE<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n    <\/div>\n    <div class=\"col-md-4 text_works parallax-element to_view\">\n      <h6>+10%<\/h6>\n<h5>internal engagement among employees<\/h5>\n<h6>+5%<\/h6>\n<h5>increase in social media engagement<\/h5>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n<p><\/p>\n","protected":false},"featured_media":2301,"template":"","works_category":[43,41,42],"class_list":["post-1974","works","type-works","status-publish","has-post-thumbnail","hentry","works_category-health","works_category-marketing-en","works_category-production"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Falck USA: Falck Stories - Humind<\/title>\n<meta name=\"description\" content=\"Cluvi necesitaba fortalecer su identidad como una plataforma tecnol\u00f3gica aliada de los restaurantes. El desaf\u00edo era renovar su sistema visual manteniendo su esencia, pero diferenci\u00e1ndose dentro del ecosistema de startups del sector gastron\u00f3mico. Se requer\u00eda un lenguaje visual que reflejara su enfoque digital y su promesa de mejorar la experiencia tanto para restaurantes como para comensales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/humind.us\/en\/works\/falck-usa-falck-stories\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Falck USA: Falck Stories - Humind\" \/>\n<meta property=\"og:description\" content=\"Cluvi necesitaba fortalecer su identidad como una plataforma tecnol\u00f3gica aliada de los restaurantes. 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