{"id":1935,"date":"2025-08-01T21:24:10","date_gmt":"2025-08-02T02:24:10","guid":{"rendered":"https:\/\/humind.us\/?post_type=works&#038;p=1935"},"modified":"2025-08-15T16:59:50","modified_gmt":"2025-08-15T21:59:50","slug":"falck-usa-your-first-job","status":"publish","type":"works","link":"https:\/\/humind.us\/en\/works\/falck-usa-your-first-job\/","title":{"rendered":"Falck USA: Your First Job"},"content":{"rendered":"<!-- block titulos -->\n<div class=\"w-1072 mx-auto px-4 block_titulos\">\n  <h2>Health<\/h2>\n<h1>Falck USA<\/h1>\n<p>Recruitment: Your First Job<\/p>\n<\/div>\n\n<!-- block_image -->\n<div class=\"block_image pt-4 parallax-element to_view\">\n  <!-- opcional imagen  o video -->\n      <div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/759293682?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"Mover 16_9 July 14\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>  <\/div>\n\n\n<div class=\"container px-4 pt-150 work_description \">\n  <div class=\"row justify-content-between\">\n    <div class=\"col-md-6 parallax-element to_view\">\n      <p>Amidst a challenging environment for the US healthcare industry, where burnout and staff shortages have made it increasingly difficult to attract talent, Falck USA needed to incentivize the recruitment of new paramedics and EMTs. The goal was clear: to connect with a new generation and position Falck as a meaningful career option, especially for those seeking their first purpose-driven job.<\/p>\n    <\/div>\n    <div class=\"col-md-4 text_works parallax-element to_view\">\n      <h4>Marketing<\/h4>\n<ul>\n<li>Audiences + Insights<br \/>\nMarketing Strategy + Media Plan<br \/>\nConcept Development + Campaigns<br \/>\nSocial Media + Paid Media<\/li>\n<\/ul>\n<h4>Production<\/h4>\n<ul>\n<li>Video + Motion Graphics<\/li>\n<li>Social Media Content + Interactive Content<\/li>\n<\/ul>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n<div class=\"container px-3 galeria pt-150\">\n  <div class=\"row no-gutters\">\n            <div class=\"col-12 img_grande\">\n          <picture class=\" parallax-element to_view\">\n                             <picture>\n                  <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/08\/Humind_SitioWeb_Trabajos_Falck_YFJ_Image1.gif\" alt=\"\">\n                <\/picture>\n                          \n          <\/picture>\n        <\/div>\n                  <div class=\"col-md-6 doble_imagen\">\n            <picture class=\" parallax-element to_view\">\n              <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/08\/Humind_SitioWeb_Trabajos_Falck_YFJ_Image2.gif\" alt=\"\">\n            <\/picture>\n          <\/div>\n              <div class=\"col-md-6 doble_imagen\">\n            <picture class=\" parallax-element to_view\">\n              <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/08\/Humind_SitioWeb_Trabajos_Falck_YFJ_Image3.gif\" alt=\"\">\n            <\/picture>\n          <\/div>\n            <div class=\"col-12 img_grande\">\n          <picture class=\" parallax-element to_view\">\n                             <picture>\n                  <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/08\/Humind_SitioWeb_Trabajos_Falck_YFJ_Image4.gif\" alt=\"\">\n                <\/picture>\n                          \n          <\/picture>\n        <\/div>\n                  <div class=\"col-md-6 doble_imagen\">\n            <picture class=\" parallax-element to_view\">\n              <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/08\/Humind_SitioWeb_Trabajos_Falck_YFJ_Image5.gif\" alt=\"\">\n            <\/picture>\n          <\/div>\n              <div class=\"col-md-6 doble_imagen\">\n            <picture class=\" parallax-element to_view\">\n              <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/08\/Humind_SitioWeb_Trabajos_Falck_YFJ_Image6.gif\" alt=\"\">\n            <\/picture>\n          <\/div>\n            <div class=\"col-12 img_grande\">\n          <picture class=\" parallax-element to_view\">\n                             <picture>\n                  <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/08\/Humind_SitioWeb_Trabajos_Falck_YFJ_Image7.gif\" alt=\"\">\n                <\/picture>\n                          \n          <\/picture>\n        <\/div>\n                  <div class=\"col-md-6 doble_imagen\">\n            <picture class=\" parallax-element to_view\">\n              <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/08\/Humind_SitioWeb_Trabajos_Falck_YFJ_Image8.gif\" alt=\"\">\n            <\/picture>\n          <\/div>\n              <div class=\"col-md-6 doble_imagen\">\n            <picture class=\" parallax-element to_view\">\n              <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/08\/Humind_SitioWeb_Trabajos_Falck_YFJ_Image9.gif\" alt=\"\">\n            <\/picture>\n          <\/div>\n            <div class=\"col-12 img_grande\">\n          <picture class=\" parallax-element to_view\">\n                             <picture>\n                  <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/08\/Humind_SitioWeb_Trabajos_Falck_YFJ_Image10.gif\" alt=\"\">\n                <\/picture>\n                          \n          <\/picture>\n        <\/div>\n          <\/div>\n<\/div>\n\n\n<div class=\"container px-4 pt-150 work_description \">\n  <div class=\"row justify-content-between\">\n    <div class=\"col-md-6 parallax-element to_view\">\n      <p>We created an audiovisual campaign with a powerful narrative: \u201cYour first job can change lives, including your own.\u201d We portrayed paramedics and EMTs as real heroes, approachable and determined, connecting emotionally with young people looking to start their professional careers. From concept design to production and digital distribution, we built a story that positioned Falck not only as an employer, but as a cause.<\/p>\n<p><a href=\"https:\/\/www.falck.us\/\" target=\"_blank\" rel=\"noopener\">VIEW THE PROJECT ONLINE<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n    <\/div>\n    <div class=\"col-md-4 text_works parallax-element to_view\">\n      <h6>+3k<\/h6>\n<h5>applications in one year<\/h5>\n<h6>+280<\/h6>\n<h5>new employees hired<\/h5>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n<p><\/p>\n","protected":false},"featured_media":2327,"template":"","works_category":[43,41,42],"class_list":["post-1935","works","type-works","status-publish","has-post-thumbnail","hentry","works_category-health","works_category-marketing-en","works_category-production"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Falck USA: Your First Job - Humind<\/title>\n<meta name=\"description\" content=\"Cluvi necesitaba fortalecer su identidad como una plataforma tecnol\u00f3gica aliada de los restaurantes. El desaf\u00edo era renovar su sistema visual manteniendo su esencia, pero diferenci\u00e1ndose dentro del ecosistema de startups del sector gastron\u00f3mico. Se requer\u00eda un lenguaje visual que reflejara su enfoque digital y su promesa de mejorar la experiencia tanto para restaurantes como para comensales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/humind.us\/en\/works\/falck-usa-your-first-job\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Falck USA: Your First Job - Humind\" \/>\n<meta property=\"og:description\" content=\"Cluvi necesitaba fortalecer su identidad como una plataforma tecnol\u00f3gica aliada de los restaurantes. El desaf\u00edo era renovar su sistema visual manteniendo su esencia, pero diferenci\u00e1ndose dentro del ecosistema de startups del sector gastron\u00f3mico. Se requer\u00eda un lenguaje visual que reflejara su enfoque digital y su promesa de mejorar la experiencia tanto para restaurantes como para comensales.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/humind.us\/en\/works\/falck-usa-your-first-job\/\" \/>\n<meta property=\"og:site_name\" content=\"Humind\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-15T21:59:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/08\/Humind_SitioWeb_Trabajos_Falck_YFJ_Thumbnail_2-1024x779.gif\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"779\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/gif\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/humind.us\/en\/works\/falck-usa-your-first-job\/\",\"url\":\"https:\/\/humind.us\/en\/works\/falck-usa-your-first-job\/\",\"name\":\"Falck USA: Your First Job - Humind\",\"isPartOf\":{\"@id\":\"https:\/\/humind.us\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/humind.us\/en\/works\/falck-usa-your-first-job\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/humind.us\/en\/works\/falck-usa-your-first-job\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/humind.us\/wp-content\/uploads\/2025\/08\/Humind_SitioWeb_Trabajos_Falck_YFJ_Thumbnail_2.gif\",\"datePublished\":\"2025-08-02T02:24:10+00:00\",\"dateModified\":\"2025-08-15T21:59:50+00:00\",\"description\":\"Cluvi necesitaba fortalecer su identidad como una plataforma tecnol\u00f3gica aliada de los restaurantes. El desaf\u00edo era renovar su sistema visual manteniendo su esencia, pero diferenci\u00e1ndose dentro del ecosistema de startups del sector gastron\u00f3mico. Se requer\u00eda un lenguaje visual que reflejara su enfoque digital y su promesa de mejorar la experiencia tanto para restaurantes como para comensales.\",\"breadcrumb\":{\"@id\":\"https:\/\/humind.us\/en\/works\/falck-usa-your-first-job\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/humind.us\/en\/works\/falck-usa-your-first-job\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/humind.us\/en\/works\/falck-usa-your-first-job\/#primaryimage\",\"url\":\"https:\/\/humind.us\/wp-content\/uploads\/2025\/08\/Humind_SitioWeb_Trabajos_Falck_YFJ_Thumbnail_2.gif\",\"contentUrl\":\"https:\/\/humind.us\/wp-content\/uploads\/2025\/08\/Humind_SitioWeb_Trabajos_Falck_YFJ_Thumbnail_2.gif\",\"width\":1139,\"height\":867},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/humind.us\/en\/works\/falck-usa-your-first-job\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/humind.us\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Works\",\"item\":\"https:\/\/humind.us\/works\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Falck USA: Your First Job\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/humind.us\/en\/#website\",\"url\":\"https:\/\/humind.us\/en\/\",\"name\":\"Humind\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/humind.us\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Falck USA: Your First Job - Humind","description":"Cluvi necesitaba fortalecer su identidad como una plataforma tecnol\u00f3gica aliada de los restaurantes. El desaf\u00edo era renovar su sistema visual manteniendo su esencia, pero diferenci\u00e1ndose dentro del ecosistema de startups del sector gastron\u00f3mico. Se requer\u00eda un lenguaje visual que reflejara su enfoque digital y su promesa de mejorar la experiencia tanto para restaurantes como para comensales.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/humind.us\/en\/works\/falck-usa-your-first-job\/","og_locale":"en_US","og_type":"article","og_title":"Falck USA: Your First Job - Humind","og_description":"Cluvi necesitaba fortalecer su identidad como una plataforma tecnol\u00f3gica aliada de los restaurantes. El desaf\u00edo era renovar su sistema visual manteniendo su esencia, pero diferenci\u00e1ndose dentro del ecosistema de startups del sector gastron\u00f3mico. Se requer\u00eda un lenguaje visual que reflejara su enfoque digital y su promesa de mejorar la experiencia tanto para restaurantes como para comensales.","og_url":"https:\/\/humind.us\/en\/works\/falck-usa-your-first-job\/","og_site_name":"Humind","article_modified_time":"2025-08-15T21:59:50+00:00","og_image":[{"width":1024,"height":779,"url":"https:\/\/humind.us\/wp-content\/uploads\/2025\/08\/Humind_SitioWeb_Trabajos_Falck_YFJ_Thumbnail_2-1024x779.gif","type":"image\/gif"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/humind.us\/en\/works\/falck-usa-your-first-job\/","url":"https:\/\/humind.us\/en\/works\/falck-usa-your-first-job\/","name":"Falck USA: Your First Job - Humind","isPartOf":{"@id":"https:\/\/humind.us\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/humind.us\/en\/works\/falck-usa-your-first-job\/#primaryimage"},"image":{"@id":"https:\/\/humind.us\/en\/works\/falck-usa-your-first-job\/#primaryimage"},"thumbnailUrl":"https:\/\/humind.us\/wp-content\/uploads\/2025\/08\/Humind_SitioWeb_Trabajos_Falck_YFJ_Thumbnail_2.gif","datePublished":"2025-08-02T02:24:10+00:00","dateModified":"2025-08-15T21:59:50+00:00","description":"Cluvi necesitaba fortalecer su identidad como una plataforma tecnol\u00f3gica aliada de los restaurantes. El desaf\u00edo era renovar su sistema visual manteniendo su esencia, pero diferenci\u00e1ndose dentro del ecosistema de startups del sector gastron\u00f3mico. Se requer\u00eda un lenguaje visual que reflejara su enfoque digital y su promesa de mejorar la experiencia tanto para restaurantes como para comensales.","breadcrumb":{"@id":"https:\/\/humind.us\/en\/works\/falck-usa-your-first-job\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/humind.us\/en\/works\/falck-usa-your-first-job\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/humind.us\/en\/works\/falck-usa-your-first-job\/#primaryimage","url":"https:\/\/humind.us\/wp-content\/uploads\/2025\/08\/Humind_SitioWeb_Trabajos_Falck_YFJ_Thumbnail_2.gif","contentUrl":"https:\/\/humind.us\/wp-content\/uploads\/2025\/08\/Humind_SitioWeb_Trabajos_Falck_YFJ_Thumbnail_2.gif","width":1139,"height":867},{"@type":"BreadcrumbList","@id":"https:\/\/humind.us\/en\/works\/falck-usa-your-first-job\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/humind.us\/en\/"},{"@type":"ListItem","position":2,"name":"Works","item":"https:\/\/humind.us\/works\/"},{"@type":"ListItem","position":3,"name":"Falck USA: Your First Job"}]},{"@type":"WebSite","@id":"https:\/\/humind.us\/en\/#website","url":"https:\/\/humind.us\/en\/","name":"Humind","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/humind.us\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/humind.us\/en\/wp-json\/wp\/v2\/works\/1935","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/humind.us\/en\/wp-json\/wp\/v2\/works"}],"about":[{"href":"https:\/\/humind.us\/en\/wp-json\/wp\/v2\/types\/works"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/humind.us\/en\/wp-json\/wp\/v2\/media\/2327"}],"wp:attachment":[{"href":"https:\/\/humind.us\/en\/wp-json\/wp\/v2\/media?parent=1935"}],"wp:term":[{"taxonomy":"works_category","embeddable":true,"href":"https:\/\/humind.us\/en\/wp-json\/wp\/v2\/works_category?post=1935"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}