{"id":1914,"date":"2025-08-01T21:00:13","date_gmt":"2025-08-02T02:00:13","guid":{"rendered":"https:\/\/humind.us\/?post_type=works&#038;p=1914"},"modified":"2025-08-25T10:20:16","modified_gmt":"2025-08-25T15:20:16","slug":"emi","status":"publish","type":"works","link":"https:\/\/humind.us\/en\/works\/emi\/","title":{"rendered":"emi"},"content":{"rendered":"<!-- block titulos -->\n<div class=\"w-1072 mx-auto px-4 block_titulos\">\n  <h2>Health<\/h2>\n<h1>emi<\/h1>\n<p>Stories that saved lives<\/p>\n<\/div>\n\n<!-- block_image -->\n<div class=\"block_image pt-4 parallax-element to_view\">\n  <!-- opcional imagen  o video -->\n      <div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/665004272?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"09.1 Emi Salva Vidas\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>  <\/div>\n\n\n<div class=\"container px-4 pt-150 work_description \">\n  <div class=\"row justify-content-between\">\n    <div class=\"col-md-6 parallax-element to_view\">\n      <p>In a saturated medical services market, we needed to strengthen emi&#8217;s positioning and visibility, highlighting its competitive edge. The real challenge was to connect emotionally with people through authentic stories where emi played a leading role in the most critical moments of its members&#8217; lives. We not only had to communicate the brand&#8217;s experience and coverage, but also convey the trust, humanity, and closeness that have made emi an essential ally in emergency situations and daily care.<\/p>\n    <\/div>\n    <div class=\"col-md-4 text_works parallax-element to_view\">\n      <h4>Marketing<\/h4>\n<ul>\n<li>Audiences + Insights<\/li>\n<li>Marketing Strategy + Media Plan<\/li>\n<li>Concept Development + Campaigns<\/li>\n<li>Social Media + Paid Media<\/li>\n<\/ul>\n<h4>Production<\/h4>\n<ul>\n<li>Video + Motion Graphics<\/li>\n<li>Social Media Content + Interactive Content<\/li>\n<\/ul>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n<div class=\"container px-3 galeria pt-150\">\n  <div class=\"row no-gutters\">\n            <div class=\"col-12 img_grande\">\n          <picture class=\" parallax-element to_view\">\n                             <picture>\n                  <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/08\/Humind_SitioWeb_Trabajos_Emi_Image1.gif\" alt=\"\">\n                <\/picture>\n                          \n          <\/picture>\n        <\/div>\n                  <div class=\"col-md-6 doble_imagen\">\n            <picture class=\" parallax-element to_view\">\n              <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/08\/Humind_SitioWeb_Trabajos_Emi_Image2.jpg\" alt=\"\">\n            <\/picture>\n          <\/div>\n              <div class=\"col-md-6 doble_imagen\">\n            <picture class=\" parallax-element to_view\">\n              <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/08\/Humind_SitioWeb_Trabajos_Emi_Image3.jpg\" alt=\"\">\n            <\/picture>\n          <\/div>\n            <div class=\"col-12 img_grande\">\n          <picture class=\" parallax-element to_view\">\n                             <picture>\n                  <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/08\/Humind_SitioWeb_Trabajos_Emi_Image4-scaled.jpg\" alt=\"\">\n                <\/picture>\n                          \n          <\/picture>\n        <\/div>\n                  <div class=\"col-md-6 doble_imagen\">\n            <picture class=\" parallax-element to_view\">\n              <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/08\/Humind_SitioWeb_Trabajos_Emi_Image5.jpg\" alt=\"\">\n            <\/picture>\n          <\/div>\n              <div class=\"col-md-6 doble_imagen\">\n            <picture class=\" parallax-element to_view\">\n              <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/08\/Humind_SitioWeb_Trabajos_Emi_Image6.jpg\" alt=\"\">\n            <\/picture>\n          <\/div>\n            <div class=\"col-12 img_grande\">\n          <picture class=\" parallax-element to_view\">\n                             <picture>\n                  <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/08\/Humind_SitioWeb_Trabajos_Emi_Image7-scaled.jpg\" alt=\"\">\n                <\/picture>\n                          \n          <\/picture>\n        <\/div>\n                  <div class=\"col-md-6 doble_imagen\">\n            <picture class=\" parallax-element to_view\">\n              <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/08\/Humind_SitioWeb_Trabajos_Emi_Image8.jpg\" alt=\"\">\n            <\/picture>\n          <\/div>\n              <div class=\"col-md-6 doble_imagen\">\n            <picture class=\" parallax-element to_view\">\n              <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/08\/Humind_SitioWeb_Trabajos_Emi_Image9.gif\" alt=\"\">\n            <\/picture>\n          <\/div>\n            <div class=\"col-12 img_grande\">\n          <picture class=\" parallax-element to_view\">\n                             <picture>\n                  <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/08\/Humind_SitioWeb_Trabajos_Emi_Image10.gif\" alt=\"\">\n                <\/picture>\n                          \n          <\/picture>\n        <\/div>\n          <\/div>\n<\/div>\n\n\n<div class=\"container px-4 pt-150 work_description \">\n  <div class=\"row justify-content-between\">\n    <div class=\"col-md-6 parallax-element to_view\">\n      <p>We brought testimonials to life by producing audiovisual interviews that tell the story of how emi has saved lives and supported its members in critical moments. We created a comprehensive campaign that combined videos, social media content, and resources to strengthen trust and brand recognition. Through real and emotional stories, we managed to position emi not only as a provider of medical services, but as a true ally in people&#8217;s lives.<\/p>\n<p><a href=\"https:\/\/www.grupoemi.com\/colombia\" target=\"_blank\" rel=\"noopener\">VIEW THE PROJECT ONLINE<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n    <\/div>\n    <div class=\"col-md-4 text_works parallax-element to_view\">\n      <h6>+15<\/h6>\n<h5>millions of reach<\/h5>\n<h6>+9k<\/h6>\n<h5>monthly leads<\/h5>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n<p><\/p>\n","protected":false},"featured_media":2465,"template":"","works_category":[43,41,42],"class_list":["post-1914","works","type-works","status-publish","has-post-thumbnail","hentry","works_category-health","works_category-marketing-en","works_category-production"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>emi - Humind<\/title>\n<meta name=\"description\" content=\"Cluvi necesitaba fortalecer su identidad como una plataforma tecnol\u00f3gica aliada de los restaurantes. El desaf\u00edo era renovar su sistema visual manteniendo su esencia, pero diferenci\u00e1ndose dentro del ecosistema de startups del sector gastron\u00f3mico. Se requer\u00eda un lenguaje visual que reflejara su enfoque digital y su promesa de mejorar la experiencia tanto para restaurantes como para comensales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/humind.us\/en\/works\/emi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"emi - Humind\" \/>\n<meta property=\"og:description\" content=\"Cluvi necesitaba fortalecer su identidad como una plataforma tecnol\u00f3gica aliada de los restaurantes. El desaf\u00edo era renovar su sistema visual manteniendo su esencia, pero diferenci\u00e1ndose dentro del ecosistema de startups del sector gastron\u00f3mico. Se requer\u00eda un lenguaje visual que reflejara su enfoque digital y su promesa de mejorar la experiencia tanto para restaurantes como para comensales.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/humind.us\/en\/works\/emi\/\" \/>\n<meta property=\"og:site_name\" content=\"Humind\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-25T15:20:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/08\/Humind_SitioWeb_Trabajos_Emi_Hero-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1422\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/humind.us\/en\/works\/emi\/\",\"url\":\"https:\/\/humind.us\/en\/works\/emi\/\",\"name\":\"emi - Humind\",\"isPartOf\":{\"@id\":\"https:\/\/humind.us\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/humind.us\/en\/works\/emi\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/humind.us\/en\/works\/emi\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/humind.us\/wp-content\/uploads\/2025\/08\/Humind_SitioWeb_Trabajos_Emi_Hero-scaled.jpg\",\"datePublished\":\"2025-08-02T02:00:13+00:00\",\"dateModified\":\"2025-08-25T15:20:16+00:00\",\"description\":\"Cluvi necesitaba fortalecer su identidad como una plataforma tecnol\u00f3gica aliada de los restaurantes. El desaf\u00edo era renovar su sistema visual manteniendo su esencia, pero diferenci\u00e1ndose dentro del ecosistema de startups del sector gastron\u00f3mico. Se requer\u00eda un lenguaje visual que reflejara su enfoque digital y su promesa de mejorar la experiencia tanto para restaurantes como para comensales.\",\"breadcrumb\":{\"@id\":\"https:\/\/humind.us\/en\/works\/emi\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/humind.us\/en\/works\/emi\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/humind.us\/en\/works\/emi\/#primaryimage\",\"url\":\"https:\/\/humind.us\/wp-content\/uploads\/2025\/08\/Humind_SitioWeb_Trabajos_Emi_Hero-scaled.jpg\",\"contentUrl\":\"https:\/\/humind.us\/wp-content\/uploads\/2025\/08\/Humind_SitioWeb_Trabajos_Emi_Hero-scaled.jpg\",\"width\":2560,\"height\":1422},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/humind.us\/en\/works\/emi\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/humind.us\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Works\",\"item\":\"https:\/\/humind.us\/works\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"emi\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/humind.us\/en\/#website\",\"url\":\"https:\/\/humind.us\/en\/\",\"name\":\"Humind\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/humind.us\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"emi - Humind","description":"Cluvi necesitaba fortalecer su identidad como una plataforma tecnol\u00f3gica aliada de los restaurantes. El desaf\u00edo era renovar su sistema visual manteniendo su esencia, pero diferenci\u00e1ndose dentro del ecosistema de startups del sector gastron\u00f3mico. Se requer\u00eda un lenguaje visual que reflejara su enfoque digital y su promesa de mejorar la experiencia tanto para restaurantes como para comensales.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/humind.us\/en\/works\/emi\/","og_locale":"en_US","og_type":"article","og_title":"emi - Humind","og_description":"Cluvi necesitaba fortalecer su identidad como una plataforma tecnol\u00f3gica aliada de los restaurantes. El desaf\u00edo era renovar su sistema visual manteniendo su esencia, pero diferenci\u00e1ndose dentro del ecosistema de startups del sector gastron\u00f3mico. Se requer\u00eda un lenguaje visual que reflejara su enfoque digital y su promesa de mejorar la experiencia tanto para restaurantes como para comensales.","og_url":"https:\/\/humind.us\/en\/works\/emi\/","og_site_name":"Humind","article_modified_time":"2025-08-25T15:20:16+00:00","og_image":[{"width":2560,"height":1422,"url":"https:\/\/humind.us\/wp-content\/uploads\/2025\/08\/Humind_SitioWeb_Trabajos_Emi_Hero-scaled.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/humind.us\/en\/works\/emi\/","url":"https:\/\/humind.us\/en\/works\/emi\/","name":"emi - Humind","isPartOf":{"@id":"https:\/\/humind.us\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/humind.us\/en\/works\/emi\/#primaryimage"},"image":{"@id":"https:\/\/humind.us\/en\/works\/emi\/#primaryimage"},"thumbnailUrl":"https:\/\/humind.us\/wp-content\/uploads\/2025\/08\/Humind_SitioWeb_Trabajos_Emi_Hero-scaled.jpg","datePublished":"2025-08-02T02:00:13+00:00","dateModified":"2025-08-25T15:20:16+00:00","description":"Cluvi necesitaba fortalecer su identidad como una plataforma tecnol\u00f3gica aliada de los restaurantes. El desaf\u00edo era renovar su sistema visual manteniendo su esencia, pero diferenci\u00e1ndose dentro del ecosistema de startups del sector gastron\u00f3mico. Se requer\u00eda un lenguaje visual que reflejara su enfoque digital y su promesa de mejorar la experiencia tanto para restaurantes como para comensales.","breadcrumb":{"@id":"https:\/\/humind.us\/en\/works\/emi\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/humind.us\/en\/works\/emi\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/humind.us\/en\/works\/emi\/#primaryimage","url":"https:\/\/humind.us\/wp-content\/uploads\/2025\/08\/Humind_SitioWeb_Trabajos_Emi_Hero-scaled.jpg","contentUrl":"https:\/\/humind.us\/wp-content\/uploads\/2025\/08\/Humind_SitioWeb_Trabajos_Emi_Hero-scaled.jpg","width":2560,"height":1422},{"@type":"BreadcrumbList","@id":"https:\/\/humind.us\/en\/works\/emi\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/humind.us\/en\/"},{"@type":"ListItem","position":2,"name":"Works","item":"https:\/\/humind.us\/works\/"},{"@type":"ListItem","position":3,"name":"emi"}]},{"@type":"WebSite","@id":"https:\/\/humind.us\/en\/#website","url":"https:\/\/humind.us\/en\/","name":"Humind","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/humind.us\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/humind.us\/en\/wp-json\/wp\/v2\/works\/1914","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/humind.us\/en\/wp-json\/wp\/v2\/works"}],"about":[{"href":"https:\/\/humind.us\/en\/wp-json\/wp\/v2\/types\/works"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/humind.us\/en\/wp-json\/wp\/v2\/media\/2465"}],"wp:attachment":[{"href":"https:\/\/humind.us\/en\/wp-json\/wp\/v2\/media?parent=1914"}],"wp:term":[{"taxonomy":"works_category","embeddable":true,"href":"https:\/\/humind.us\/en\/wp-json\/wp\/v2\/works_category?post=1914"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}