{"id":1885,"date":"2025-08-01T20:44:10","date_gmt":"2025-08-02T01:44:10","guid":{"rendered":"https:\/\/humind.us\/?post_type=works&#038;p=1885"},"modified":"2025-08-25T10:27:59","modified_gmt":"2025-08-25T15:27:59","slug":"magnifique","status":"publish","type":"works","link":"https:\/\/humind.us\/en\/works\/magnifique\/","title":{"rendered":"Magnifique"},"content":{"rendered":"<!-- block titulos -->\n<div class=\"w-1072 mx-auto px-4 block_titulos\">\n  <h2>Restaurants<\/h2>\n<h1>Magnifique<\/h1>\n<p>A corner of Paris in Bogot\u00e1<\/p>\n<\/div>\n\n<!-- block_image -->\n<div class=\"block_image pt-4 parallax-element to_view\">\n  <!-- opcional imagen  o video -->\n    <picture>\n    <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/08\/Humind_SitioWeb_Trabajos_Magnifique_Hero.gif\" alt=\"\">\n  <\/picture>\n  <\/div>\n\n\n<div class=\"container px-4 pt-150 work_description \">\n  <div class=\"row justify-content-between\">\n    <div class=\"col-md-6 parallax-element to_view\">\n      <p>Building a bakery and pastry brand from scratch that would convey the spirit of Parisian haute boulangerie in Bogot\u00e1. The challenge was to create an identity that would evoke grandeur, beauty, and sophistication, while also feeling authentic, aspirational, and memorable at every touchpoint, from the storefront to the packaging and the in-store atmosphere.<\/p>\n    <\/div>\n    <div class=\"col-md-4 text_works parallax-element to_view\">\n      <h4>Branding<\/h4>\n<ul>\n<li>Purpose + Brand strategy<\/li>\n<li>Territory + Positioning<\/li>\n<li>Brand voice + Key messages<\/li>\n<li>Visual identity + Brand manual<\/li>\n<\/ul>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n<div class=\"container px-3 galeria pt-150\">\n  <div class=\"row no-gutters\">\n            <div class=\"col-12 img_grande\">\n          <picture class=\" parallax-element to_view\">\n                             <picture>\n                  <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/08\/Humind_SitioWeb_Trabajos_Magnifique_Image1.gif\" alt=\"\">\n                <\/picture>\n                          \n          <\/picture>\n        <\/div>\n                  <div class=\"col-md-6 doble_imagen\">\n            <picture class=\" parallax-element to_view\">\n              <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/08\/Humind_SitioWeb_Trabajos_Magnifique_Image2.gif\" alt=\"\">\n            <\/picture>\n          <\/div>\n              <div class=\"col-md-6 doble_imagen\">\n            <picture class=\" parallax-element to_view\">\n              <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/08\/Humind_SitioWeb_Trabajos_Magnifique_Image3.gif\" alt=\"\">\n            <\/picture>\n          <\/div>\n            <div class=\"col-12 img_grande\">\n          <picture class=\" parallax-element to_view\">\n                             <picture>\n                  <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/08\/Humind_SitioWeb_Trabajos_Magnifique_Image4.gif\" alt=\"\">\n                <\/picture>\n                          \n          <\/picture>\n        <\/div>\n                  <div class=\"col-md-6 doble_imagen\">\n            <picture class=\" parallax-element to_view\">\n              <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/08\/Humind_SitioWeb_Trabajos_Magnifique_Image5.jpg\" alt=\"\">\n            <\/picture>\n          <\/div>\n              <div class=\"col-md-6 doble_imagen\">\n            <picture class=\" parallax-element to_view\">\n              <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/08\/Humind_SitioWeb_Trabajos_Magnifique_Image6.gif\" alt=\"\">\n            <\/picture>\n          <\/div>\n            <div class=\"col-12 img_grande\">\n          <picture class=\" parallax-element to_view\">\n                             <picture>\n                  <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/08\/Humind_SitioWeb_Trabajos_Magnifique_Image7-scaled.jpg\" alt=\"\">\n                <\/picture>\n                          \n          <\/picture>\n        <\/div>\n                  <div class=\"col-md-6 doble_imagen\">\n            <picture class=\" parallax-element to_view\">\n              <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/08\/Humind_SitioWeb_Trabajos_Magnifique_Image8.gif\" alt=\"\">\n            <\/picture>\n          <\/div>\n              <div class=\"col-md-6 doble_imagen\">\n            <picture class=\" parallax-element to_view\">\n              <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/08\/Humind_SitioWeb_Trabajos_Magnifique_Image9.gif\" alt=\"\">\n            <\/picture>\n          <\/div>\n            <div class=\"col-12 img_grande\">\n          <picture class=\" parallax-element to_view\">\n                             <picture>\n                  <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/08\/Humind_SitioWeb_Trabajos_Magnifique_Image10-scaled.jpg\" alt=\"\">\n                <\/picture>\n                          \n          <\/picture>\n        <\/div>\n          <\/div>\n<\/div>\n\n\n<div class=\"container px-4 pt-150 work_description \">\n  <div class=\"row justify-content-between\">\n    <div class=\"col-md-6 parallax-element to_view\">\n      <p>We built the essence of Magnifique based on the meaning implied in its name: grandeur, beauty, and magnificence. We brought this concept to life in an elegant and minimalist visual system, based on refined typography and a monochromatic palette that highlights the products as the true protagonists. Every element, from the store signage to the product packaging and stationery, was designed to offer a coherent and distinctive sensory experience, evoking the charm of a corner of Paris in the city. The monogram and graphic details lend a classic yet contemporary feel, inviting customers to enjoy a unique experience with every visit.<\/p>\n<p><a href=\"https:\/\/www.mgfq.com\/\" target=\"_blank\" rel=\"noopener\">VIEW THE PROJECT ONLINE<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n    <\/div>\n    <div class=\"col-md-4 text_works parallax-element to_view\">\n      <h6>+40%<\/h6>\n<h5>increase in traffic at POS<\/h5>\n<h5><\/h5>\n<h5><\/h5>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n<p><\/p>\n","protected":false},"featured_media":2494,"template":"","works_category":[8,42,52],"class_list":["post-1885","works","type-works","status-publish","has-post-thumbnail","hentry","works_category-branding","works_category-production","works_category-restaurants"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Magnifique - Humind<\/title>\n<meta name=\"description\" content=\"Cluvi necesitaba fortalecer su identidad como una plataforma tecnol\u00f3gica aliada de los restaurantes. 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