{"id":1802,"date":"2025-08-01T20:11:37","date_gmt":"2025-08-02T01:11:37","guid":{"rendered":"https:\/\/humind.us\/?post_type=works&#038;p=1802"},"modified":"2025-08-25T11:38:32","modified_gmt":"2025-08-25T16:38:32","slug":"movet","status":"publish","type":"works","link":"https:\/\/humind.us\/en\/works\/movet\/","title":{"rendered":"Movet"},"content":{"rendered":"<!-- block titulos -->\n<div class=\"w-1072 mx-auto px-4 block_titulos\">\n  <h2>Health<\/h2>\n<h1>Movet<\/h1>\n<p>A new way to care for dogs and cats<\/p>\n<\/div>\n\n<!-- block_image -->\n<div class=\"block_image pt-4 parallax-element to_view\">\n  <!-- opcional imagen  o video -->\n    <picture>\n    <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/08\/Humind_SitioWeb_Trabajos_Movet_Hero.gif\" alt=\"\">\n  <\/picture>\n  <\/div>\n\n\n<div class=\"container px-4 pt-150 work_description \">\n  <div class=\"row justify-content-between\">\n    <div class=\"col-md-6 parallax-element to_view\">\n      <p>Create and launch from scratch a network of comprehensive 24\/7 veterinary clinics in an environment saturated with traditional options. The goal was to position Movet as the undisputed benchmark for dog and cat owners, betting on a proposal that would break the mold in the sector and connect through trust, technology, and design.<\/p>\n    <\/div>\n    <div class=\"col-md-4 text_works parallax-element to_view\">\n      <h4>Branding<\/h4>\n<ul>\n<li>Purpose + Brand strategy<\/li>\n<li>Territory + Positioning<\/li>\n<li>Brand voice + Key messages<\/li>\n<li>Visual identity + Brand manual<\/li>\n<\/ul>\n<h4>Marketing<\/h4>\n<ul>\n<li>Audiences + Insights<\/li>\n<li>Marketing Strategy + Media Plan<\/li>\n<li>Concept Development + Campaigns<\/li>\n<li>Social Media + Paid Media<\/li>\n<\/ul>\n<h4>Production<\/h4>\n<ul>\n<li>Video + Motion Graphics<br \/>\nSocial Media Content + Interactive Content<\/li>\n<\/ul>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n<div class=\"container px-3 galeria pt-150\">\n  <div class=\"row no-gutters\">\n            <div class=\"col-12 img_grande\">\n          <picture class=\" parallax-element to_view\">\n                             <picture>\n                  <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/08\/Humind_SitioWeb_Trabajos_Movet_Image1.gif\" alt=\"\">\n                <\/picture>\n                          \n          <\/picture>\n        <\/div>\n                  <div class=\"col-md-6 doble_imagen\">\n            <picture class=\" parallax-element to_view\">\n              <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/08\/Humind_SitioWeb_Trabajos_Movet_Image1.gif\" alt=\"\">\n            <\/picture>\n          <\/div>\n              <div class=\"col-md-6 doble_imagen\">\n            <picture class=\" parallax-element to_view\">\n              <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/08\/Humind_SitioWeb_Trabajos_Movet_Image2.gif\" alt=\"\">\n            <\/picture>\n          <\/div>\n            <div class=\"col-12 img_grande\">\n          <picture class=\" parallax-element to_view\">\n                             <picture>\n                  <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/08\/Humind_SitioWeb_Trabajos_Movet_Image4-scaled.jpg\" alt=\"\">\n                <\/picture>\n                          \n          <\/picture>\n        <\/div>\n                  <div class=\"col-md-6 doble_imagen\">\n            <picture class=\" parallax-element to_view\">\n              <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/08\/Humind_SitioWeb_Trabajos_Movet_Image5.jpg\" alt=\"\">\n            <\/picture>\n          <\/div>\n              <div class=\"col-md-6 doble_imagen\">\n            <picture class=\" parallax-element to_view\">\n              <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/08\/Humind_SitioWeb_Trabajos_Movet_Image6.gif\" alt=\"\">\n            <\/picture>\n          <\/div>\n            <div class=\"col-12 img_grande\">\n          <picture class=\" parallax-element to_view\">\n                             <picture>\n                  <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/08\/Humind_SitioWeb_Trabajos_Movet_Image7-scaled.jpg\" alt=\"\">\n                <\/picture>\n                          \n          <\/picture>\n        <\/div>\n                  <div class=\"col-md-6 doble_imagen\">\n            <picture class=\" parallax-element to_view\">\n              <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/08\/Humind_SitioWeb_Trabajos_Movet_Image8.jpg\" alt=\"\">\n            <\/picture>\n          <\/div>\n              <div class=\"col-md-6 doble_imagen\">\n            <picture class=\" parallax-element to_view\">\n              <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/08\/Humind_SitioWeb_Trabajos_Movet_Image9.jpg\" alt=\"\">\n            <\/picture>\n          <\/div>\n            <div class=\"col-12 img_grande\">\n          <picture class=\" parallax-element to_view\">\n                             <picture>\n                  <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/08\/Humind_SitioWeb_Trabajos_Movet_Image10-scaled.jpg\" alt=\"\">\n                <\/picture>\n                          \n          <\/picture>\n        <\/div>\n          <\/div>\n<\/div>\n\n\n<div class=\"container px-4 pt-150 work_description \">\n  <div class=\"row justify-content-between\">\n    <div class=\"col-md-6 parallax-element to_view\">\n      <p>We accompanied the founding team from the conceptualization of the business to its operation and expansion, designing a fresh, irreverent, and memorable brand. We opted for a vibrant visual universe\u2014with intense pinks, purples, and blues\u2014and a communicative identity that puts dogs and cats as narrators of their own experience. We created campaigns and content where the pet&#8217;s voice takes center stage, making Movet a relatable, innovative, and recognizable brand at every touchpoint. Our work included the launch strategy, tone development, and experience design across all channels. Movet reached top-of-mind awareness in comprehensive veterinary clinics in Bogot\u00e1 in less than two years.<\/p>\n<p>&nbsp;<\/p>\n    <\/div>\n    <div class=\"col-md-4 text_works parallax-element to_view\">\n      <h6>+25k<\/h6>\n<h5>pets cared for since launch.<\/h5>\n<h5><\/h5>\n<h5><\/h5>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n<p><\/p>\n","protected":false},"featured_media":2571,"template":"","works_category":[8,43,41,42],"class_list":["post-1802","works","type-works","status-publish","has-post-thumbnail","hentry","works_category-branding","works_category-health","works_category-marketing-en","works_category-production"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Movet - Humind<\/title>\n<meta name=\"description\" content=\"Cluvi necesitaba fortalecer su identidad como una plataforma tecnol\u00f3gica aliada de los restaurantes. El desaf\u00edo era renovar su sistema visual manteniendo su esencia, pero diferenci\u00e1ndose dentro del ecosistema de startups del sector gastron\u00f3mico. Se requer\u00eda un lenguaje visual que reflejara su enfoque digital y su promesa de mejorar la experiencia tanto para restaurantes como para comensales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/humind.us\/en\/works\/movet\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Movet - Humind\" \/>\n<meta property=\"og:description\" content=\"Cluvi necesitaba fortalecer su identidad como una plataforma tecnol\u00f3gica aliada de los restaurantes. El desaf\u00edo era renovar su sistema visual manteniendo su esencia, pero diferenci\u00e1ndose dentro del ecosistema de startups del sector gastron\u00f3mico. 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