{"id":1599,"date":"2025-07-31T22:10:02","date_gmt":"2025-08-01T03:10:02","guid":{"rendered":"https:\/\/humind.us\/v2\/?post_type=works&#038;p=1599"},"modified":"2025-08-29T09:49:15","modified_gmt":"2025-08-29T14:49:15","slug":"asocolflores","status":"publish","type":"works","link":"https:\/\/humind.us\/en\/works\/asocolflores\/","title":{"rendered":"Asocolflores"},"content":{"rendered":"<!-- block titulos -->\n<div class=\"w-1072 mx-auto px-4 block_titulos\">\n  <h2>NGOs and Organizations<\/h2>\n<h1>Asocolflores<\/h1>\n<p>More flowers, fewer weapons<\/p>\n<\/div>\n\n<!-- block_image -->\n<div class=\"block_image pt-4 parallax-element to_view\">\n  <!-- opcional imagen  o video -->\n      <div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/668668375?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"04 Una guerra como ninguna otra\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>  <\/div>\n\n\n<div class=\"container px-4 pt-150 work_description \">\n  <div class=\"row justify-content-between\">\n    <div class=\"col-md-6 parallax-element to_view\">\n      <p>Asocolflores, the association representing Colombian flower growers, sought to position Colombia as a global leader in flower production and export, a sector that contributes to the country&#8217;s development, employment, and sustainability. However, the international stigma surrounding violence and conflict outweighed the positive image of floriculture. The challenge was to transform this global narrative, using communication and creativity to ensure that Colombia was recognized for its flowers, not for its war-torn past.<\/p>\n    <\/div>\n    <div class=\"col-md-4 text_works parallax-element to_view\">\n      <h4>Marketing<\/h4>\n<ul>\n<li>Audiences + Insights<\/li>\n<li>Marketing Strategy<\/li>\n<li>Concept Development + Campaigns<\/li>\n<li>Social Media + Paid Media<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4>Production<\/h4>\n<ul>\n<li>Video + Slow Motion<\/li>\n<li>Social Media Content<\/li>\n<\/ul>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n<div class=\"container px-3 galeria pt-150\">\n  <div class=\"row no-gutters\">\n            <div class=\"col-12 img_grande\">\n          <picture class=\" parallax-element to_view\">\n                           <video src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/07\/Humind_SitioWeb_Trabajos_Asocolflores_Image1.mp4\" autoplay muted loop><\/video>\n                          \n          <\/picture>\n        <\/div>\n                  <div class=\"col-md-6 doble_imagen\">\n            <picture class=\" parallax-element to_view\">\n              <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/07\/Humind_SitioWeb_Trabajos_Asocolflores_Image2.gif\" alt=\"\">\n            <\/picture>\n          <\/div>\n              <div class=\"col-md-6 doble_imagen\">\n            <picture class=\" parallax-element to_view\">\n              <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/07\/Humind_SitioWeb_Trabajos_Asocolflores_Image3.gif\" alt=\"\">\n            <\/picture>\n          <\/div>\n            <div class=\"col-12 img_grande\">\n          <picture class=\" parallax-element to_view\">\n                           <video src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/07\/Humind_SitioWeb_Trabajos_Asocolflores_Image4.mp4\" autoplay muted loop><\/video>\n                          \n          <\/picture>\n        <\/div>\n                  <div class=\"col-md-6 doble_imagen\">\n            <picture class=\" parallax-element to_view\">\n              <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/07\/Humind_SitioWeb_Trabajos_Asocolflores_Image5.gif\" alt=\"\">\n            <\/picture>\n          <\/div>\n              <div class=\"col-md-6 doble_imagen\">\n            <picture class=\" parallax-element to_view\">\n              <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/07\/Humind_SitioWeb_Trabajos_Asocolflores_Image6.gif\" alt=\"\">\n            <\/picture>\n          <\/div>\n            <div class=\"col-12 img_grande\">\n          <picture class=\" parallax-element to_view\">\n                           <video src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/07\/Humind_SitioWeb_Trabajos_Asocolflores_Image7.mp4\" autoplay muted loop><\/video>\n                          \n          <\/picture>\n        <\/div>\n                  <div class=\"col-md-6 doble_imagen\">\n            <picture class=\" parallax-element to_view\">\n              <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/07\/Humind_SitioWeb_Trabajos_Asocolflores_Image8.gif\" alt=\"\">\n            <\/picture>\n          <\/div>\n              <div class=\"col-md-6 doble_imagen\">\n            <picture class=\" parallax-element to_view\">\n              <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/07\/Humind_SitioWeb_Trabajos_Asocolflores_Image9-1.jpg\" alt=\"\">\n            <\/picture>\n          <\/div>\n            <div class=\"col-12 img_grande\">\n          <picture class=\" parallax-element to_view\">\n                             <picture>\n                  <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/07\/Humind_SitioWeb_Trabajos_Asocolflores_Image10-scaled.jpg\" alt=\"\">\n                <\/picture>\n                          \n          <\/picture>\n        <\/div>\n          <\/div>\n<\/div>\n\n\n<div class=\"container px-4 pt-150 work_description \">\n  <div class=\"row justify-content-between\">\n    <div class=\"col-md-6 parallax-element to_view\">\n      <p>We developed an advertising campaign with a powerful visual metaphor: replacing weapons with flowers. The central concept\u2014More Flowers, Fewer Weapons\u2014invited people to rethink Colombia&#8217;s role in the world and associate the country with messages of reconciliation, life, and hope. All audiovisual and photographic pieces were produced in-house, with a strategy focused on generating high media impact. The campaign sought to inspire international media and audiences to see Colombia as a country of unity and beauty, using the flower as a symbol of transformation and peace. The campaign achieved global awareness, bringing the message of Colombia as a country of flowers and hope to millions of people.<\/p>\n<p>&nbsp;<\/p>\n    <\/div>\n    <div class=\"col-md-4 text_works parallax-element to_view\">\n      <h6>+30<\/h6>\n<h5>International media covered the campaign.<\/h5>\n<h5><\/h5>\n<h5><\/h5>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n<p><\/p>\n","protected":false},"featured_media":2677,"template":"","works_category":[41,51,42],"class_list":["post-1599","works","type-works","status-publish","has-post-thumbnail","hentry","works_category-marketing-en","works_category-ngos-and-organizations","works_category-production"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Asocolflores - Humind<\/title>\n<meta name=\"description\" content=\"Cluvi necesitaba fortalecer su identidad como una plataforma tecnol\u00f3gica aliada de los restaurantes. El desaf\u00edo era renovar su sistema visual manteniendo su esencia, pero diferenci\u00e1ndose dentro del ecosistema de startups del sector gastron\u00f3mico. Se requer\u00eda un lenguaje visual que reflejara su enfoque digital y su promesa de mejorar la experiencia tanto para restaurantes como para comensales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/humind.us\/en\/works\/asocolflores\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Asocolflores - Humind\" \/>\n<meta property=\"og:description\" content=\"Cluvi necesitaba fortalecer su identidad como una plataforma tecnol\u00f3gica aliada de los restaurantes. 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