{"id":1512,"date":"2025-07-31T20:02:21","date_gmt":"2025-08-01T01:02:21","guid":{"rendered":"https:\/\/humind.us\/v2\/?post_type=works&#038;p=1512"},"modified":"2025-08-25T17:47:44","modified_gmt":"2025-08-25T22:47:44","slug":"dack-trading","status":"publish","type":"works","link":"https:\/\/humind.us\/en\/works\/dack-trading\/","title":{"rendered":"Dack Trading"},"content":{"rendered":"<!-- block titulos -->\n<div class=\"w-1072 mx-auto px-4 block_titulos\">\n  <h2>International trade<\/h2>\n<h1>Dack Trading<\/h1>\n<p>Making a difference in the world of agribusiness<\/p>\n<\/div>\n\n<!-- block_image -->\n<div class=\"block_image pt-4 parallax-element to_view\">\n  <!-- opcional imagen  o video -->\n        <\/div>\n\n\n<div class=\"container px-4 pt-150 work_description \">\n  <div class=\"row justify-content-between\">\n    <div class=\"col-md-6 parallax-element to_view\">\n      <p>Create a contemporary, reliable, and global brand for Dack Trading, an agricultural broker that connects buyers and sellers of commodities across different continents. The challenge was to convey security and transparency in a sector where trust and reputation are everything, while also highlighting technological capabilities and the use of data as an essential part of its value proposition.<\/p>\n    <\/div>\n    <div class=\"col-md-4 text_works parallax-element to_view\">\n      <h4>Branding<\/h4>\n<ul>\n<li>Purpose + Brand strategy<\/li>\n<li>Territory + Positioning<\/li>\n<li>Brand voice + Key messages<\/li>\n<li>Visual identity + Brand manual<\/li>\n<\/ul>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n<div class=\"container px-3 galeria pt-150\">\n  <div class=\"row no-gutters\">\n            <div class=\"col-12 img_grande\">\n          <picture class=\" parallax-element to_view\">\n                             <picture>\n                  <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/07\/Humind_SitioWeb_Trabajos_DackTrading_Image1-scaled.jpg\" alt=\"\">\n                <\/picture>\n                          \n          <\/picture>\n        <\/div>\n                  <div class=\"col-md-6 doble_imagen\">\n            <picture class=\" parallax-element to_view\">\n              <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/07\/Humind_SitioWeb_Trabajos_DackTrading_Image2.gif\" alt=\"\">\n            <\/picture>\n          <\/div>\n              <div class=\"col-md-6 doble_imagen\">\n            <picture class=\" parallax-element to_view\">\n              <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/07\/Humind_SitioWeb_Trabajos_DackTrading_Image3.gif\" alt=\"\">\n            <\/picture>\n          <\/div>\n            <div class=\"col-12 img_grande\">\n          <picture class=\" parallax-element to_view\">\n                             <picture>\n                  <img decoding=\"async\" src=\"\" alt=\"\">\n                <\/picture>\n                          \n          <\/picture>\n        <\/div>\n                  <div class=\"col-md-6 doble_imagen\">\n            <picture class=\" parallax-element to_view\">\n              <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/07\/Humind_SitioWeb_Trabajos_TWH_Image5.jpg\" alt=\"\">\n            <\/picture>\n          <\/div>\n              <div class=\"col-md-6 doble_imagen\">\n            <picture class=\" parallax-element to_view\">\n              <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/07\/Humind_SitioWeb_Trabajos_TWH_Image6.jpg\" alt=\"\">\n            <\/picture>\n          <\/div>\n            <div class=\"col-12 img_grande\">\n          <picture class=\" parallax-element to_view\">\n                             <picture>\n                  <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/07\/Humind_SitioWeb_Trabajos_TWH_Image7.gif\" alt=\"\">\n                <\/picture>\n                          \n          <\/picture>\n        <\/div>\n                  <div class=\"col-md-6 doble_imagen\">\n            <picture class=\" parallax-element to_view\">\n              <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/07\/Humind_SitioWeb_Trabajos_TWH_Image8.jpg\" alt=\"\">\n            <\/picture>\n          <\/div>\n              <div class=\"col-md-6 doble_imagen\">\n            <picture class=\" parallax-element to_view\">\n              <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/07\/Humind_SitioWeb_Trabajos_TWH_Image9.jpg\" alt=\"\">\n            <\/picture>\n          <\/div>\n            <div class=\"col-12 img_grande\">\n          <picture class=\" parallax-element to_view\">\n                             <picture>\n                  <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/07\/Humind_SitioWeb_Trabajos_TWH_Image10-scaled.jpg\" alt=\"\">\n                <\/picture>\n                          \n          <\/picture>\n        <\/div>\n          <\/div>\n<\/div>\n\n\n<div class=\"container px-4 pt-150 work_description \">\n  <div class=\"row justify-content-between\">\n    <div class=\"col-md-6 parallax-element to_view\">\n      <p>We developed a comprehensive brand strategy focused on technology, transparency, and reliability. We designed a visual identity system that not only reflects modernity and professionalism but also emphasizes ease, security, and global reach in transactions. The new brand connects with an international audience, facilitating strong business relationships and positioning Dack Trading as a trusted partner in global agribusiness trade.<\/p>\n<p><a href=\"https:\/\/dacktrading.com\/\" target=\"_blank\" rel=\"noopener\">VIEW THE PROJECT ONLINE<\/a><\/p>\n    <\/div>\n    <div class=\"col-md-4 text_works parallax-element to_view\">\n      <h6>+20%<\/h6>\n<h5>new contacts first year<\/h5>\n<h5><\/h5>\n<h5><\/h5>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"featured_media":1528,"template":"","works_category":[8,54],"class_list":["post-1512","works","type-works","status-publish","has-post-thumbnail","hentry","works_category-branding","works_category-start-ups"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dack Trading - Humind<\/title>\n<meta name=\"description\" content=\"Cluvi necesitaba fortalecer su identidad como una plataforma tecnol\u00f3gica aliada de los restaurantes. El desaf\u00edo era renovar su sistema visual manteniendo su esencia, pero diferenci\u00e1ndose dentro del ecosistema de startups del sector gastron\u00f3mico. Se requer\u00eda un lenguaje visual que reflejara su enfoque digital y su promesa de mejorar la experiencia tanto para restaurantes como para comensales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/humind.us\/en\/works\/dack-trading\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dack Trading - Humind\" \/>\n<meta property=\"og:description\" content=\"Cluvi necesitaba fortalecer su identidad como una plataforma tecnol\u00f3gica aliada de los restaurantes. 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