{"id":1483,"date":"2025-07-31T19:11:41","date_gmt":"2025-08-01T00:11:41","guid":{"rendered":"https:\/\/humind.us\/v2\/?post_type=works&#038;p=1483"},"modified":"2025-08-25T16:28:54","modified_gmt":"2025-08-25T21:28:54","slug":"third-way-health","status":"publish","type":"works","link":"https:\/\/humind.us\/en\/works\/third-way-health\/","title":{"rendered":"Third Way Health"},"content":{"rendered":"<!-- block titulos -->\n<div class=\"w-1072 mx-auto px-4 block_titulos\">\n  <h2>Health<\/h2>\n<h1>Third Way Health<\/h1>\n<p>Transforming the patient experience<\/p>\n<\/div>\n\n<!-- block_image -->\n<div class=\"block_image pt-4 parallax-element to_view\">\n  <!-- opcional imagen  o video -->\n    <picture>\n    <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/07\/Humind_SitioWeb_Trabajos_TWH_Hero-1.gif\" alt=\"\">\n  <\/picture>\n  <\/div>\n\n\n<div class=\"container px-4 pt-150 work_description \">\n  <div class=\"row justify-content-between\">\n    <div class=\"col-md-6 parallax-element to_view\">\n      <p>Create an innovative and accessible brand from scratch for Third Way Health, aligned with its mission to transform the patient experience and healthcare operations through technology and human talent. The challenge was to build an identity capable of conveying trust and efficiency in a sector where digitization was just beginning, facilitating the connection between doctors and patients on a platform designed to grow and adapt.<\/p>\n    <\/div>\n    <div class=\"col-md-4 text_works parallax-element to_view\">\n      <h4>Branding<\/h4>\n<ul>\n<li>Purpose + Brand strategy<\/li>\n<li>Territory + Positioning<\/li>\n<li>Brand voice + Key messages<\/li>\n<li>Visual identity + Brand manual<\/li>\n<\/ul>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n<div class=\"container px-3 galeria pt-150\">\n  <div class=\"row no-gutters\">\n            <div class=\"col-12 img_grande\">\n          <picture class=\" parallax-element to_view\">\n                             <picture>\n                  <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/07\/Humind_SitioWeb_Trabajos_TWH_Image1-1.gif\" alt=\"\">\n                <\/picture>\n                          \n          <\/picture>\n        <\/div>\n                  <div class=\"col-md-6 doble_imagen\">\n            <picture class=\" parallax-element to_view\">\n              <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/07\/Humind_SitioWeb_Trabajos_TWH_Image2-1.jpg\" alt=\"\">\n            <\/picture>\n          <\/div>\n              <div class=\"col-md-6 doble_imagen\">\n            <picture class=\" parallax-element to_view\">\n              <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/07\/Humind_SitioWeb_Trabajos_TWH_Image3-1.jpg\" alt=\"\">\n            <\/picture>\n          <\/div>\n            <div class=\"col-12 img_grande\">\n          <picture class=\" parallax-element to_view\">\n                             <picture>\n                  <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/07\/Humind_SitioWeb_Trabajos_TWH_Image4-1.gif\" alt=\"\">\n                <\/picture>\n                          \n          <\/picture>\n        <\/div>\n                  <div class=\"col-md-6 doble_imagen\">\n            <picture class=\" parallax-element to_view\">\n              <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/07\/Humind_SitioWeb_Trabajos_TWH_Image5-1.jpg\" alt=\"\">\n            <\/picture>\n          <\/div>\n              <div class=\"col-md-6 doble_imagen\">\n            <picture class=\" parallax-element to_view\">\n              <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/07\/Humind_SitioWeb_Trabajos_TWH_Image6-1.jpg\" alt=\"\">\n            <\/picture>\n          <\/div>\n            <div class=\"col-12 img_grande\">\n          <picture class=\" parallax-element to_view\">\n                             <picture>\n                  <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/07\/Humind_SitioWeb_Trabajos_TWH_Image7-1.gif\" alt=\"\">\n                <\/picture>\n                          \n          <\/picture>\n        <\/div>\n                  <div class=\"col-md-6 doble_imagen\">\n            <picture class=\" parallax-element to_view\">\n              <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/07\/Humind_SitioWeb_Trabajos_TWH_Image8-1.jpg\" alt=\"\">\n            <\/picture>\n          <\/div>\n              <div class=\"col-md-6 doble_imagen\">\n            <picture class=\" parallax-element to_view\">\n              <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/07\/Humind_SitioWeb_Trabajos_TWH_Image9-1.jpg\" alt=\"\">\n            <\/picture>\n          <\/div>\n            <div class=\"col-12 img_grande\">\n          <picture class=\" parallax-element to_view\">\n                             <picture>\n                  <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/07\/Humind_SitioWeb_Trabajos_TWH_Image10-1-scaled.jpg\" alt=\"\">\n                <\/picture>\n                          \n          <\/picture>\n        <\/div>\n          <\/div>\n<\/div>\n\n\n<div class=\"container px-4 pt-150 work_description \">\n  <div class=\"row justify-content-between\">\n    <div class=\"col-md-6 parallax-element to_view\">\n      <p>We worked closely with the founders to develop a solid brand strategy and visual identity, based on a central concept: promoting medical excellence through comprehensive, human, and technological solutions. We created a clear, accessible, and digital narrative, developing all the graphic assets and key messages necessary to position the brand as a reliable partner for transformation. The result was a flexible and coherent visual identity, designed for expansion, which successfully consolidated Third Way Health in the healthtech sector in Colombia and the United States.<\/p>\n<p><a href=\"https:\/\/thirdway.health\/\" target=\"_blank\" rel=\"noopener\">VIEW THE PROJECT ONLINE<\/a><\/p>\n    <\/div>\n    <div class=\"col-md-4 text_works parallax-element to_view\">\n      <h6>+1000<\/h6>\n<h5>employees in 4 cities in less than 2 years<\/h5>\n<h5><\/h5>\n<h5><\/h5>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"featured_media":2742,"template":"","works_category":[8,43,54],"class_list":["post-1483","works","type-works","status-publish","has-post-thumbnail","hentry","works_category-branding","works_category-health","works_category-start-ups"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Third Way Health - Humind<\/title>\n<meta name=\"description\" content=\"Cluvi necesitaba fortalecer su identidad como una plataforma tecnol\u00f3gica aliada de los restaurantes. 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