{"id":1242,"date":"2025-07-29T20:13:51","date_gmt":"2025-07-30T01:13:51","guid":{"rendered":"https:\/\/humind.us\/v2\/?post_type=works&#038;p=1242"},"modified":"2025-08-25T17:31:23","modified_gmt":"2025-08-25T22:31:23","slug":"cluvi","status":"publish","type":"works","link":"https:\/\/humind.us\/en\/works\/cluvi\/","title":{"rendered":"Cluvi"},"content":{"rendered":"<!-- block titulos -->\n<div class=\"w-1072 mx-auto px-4 block_titulos\">\n  <h2>Restaurants<\/h2>\n<h1>Cluvi<\/h1>\n<p>Closer to the restaurant of your dreams<\/p>\n<\/div>\n\n<!-- block_image -->\n<div class=\"block_image pt-4 parallax-element to_view\">\n  <!-- opcional imagen  o video -->\n    <picture>\n    <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/07\/Humind_SitioWeb_Trabajos_Cluvi_Hero.gif\" alt=\"\">\n  <\/picture>\n  <\/div>\n\n\n<div class=\"container px-4 pt-150 work_description \">\n  <div class=\"row justify-content-between\">\n    <div class=\"col-md-6 parallax-element to_view\">\n      <p>Cluvi needed to strengthen its identity as a technology platform allied with restaurants. The challenge was to revamp its visual system while maintaining its essence, but differentiating itself within the ecosystem of startups in the gastronomic sector. A visual language was needed that reflected its digital focus and its promise to improve the experience for both restaurants and diners.<\/p>\n    <\/div>\n    <div class=\"col-md-4 text_works parallax-element to_view\">\n      <h4>Branding<\/h4>\n<ul>\n<li>Purpose + Brand strategy<\/li>\n<li>Territory + Positioning<\/li>\n<li>Brand voice + Key messages<\/li>\n<li>Visual identity + Brand manual<\/li>\n<\/ul>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n<div class=\"container px-3 galeria pt-150\">\n  <div class=\"row no-gutters\">\n            <div class=\"col-12 img_grande\">\n          <picture class=\" parallax-element to_view\">\n                             <picture>\n                  <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/07\/Humind_SitioWeb_Trabajos_Cluvi_Image1-scaled.jpg\" alt=\"\">\n                <\/picture>\n                          \n          <\/picture>\n        <\/div>\n                  <div class=\"col-md-6 doble_imagen\">\n            <picture class=\" parallax-element to_view\">\n              <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/07\/Humind_SitioWeb_Trabajos_Cluvi_Image2.jpg\" alt=\"\">\n            <\/picture>\n          <\/div>\n              <div class=\"col-md-6 doble_imagen\">\n            <picture class=\" parallax-element to_view\">\n              <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/07\/Humind_SitioWeb_Trabajos_Cluvi_Image3.jpg\" alt=\"\">\n            <\/picture>\n          <\/div>\n            <div class=\"col-12 img_grande\">\n          <picture class=\" parallax-element to_view\">\n                             <picture>\n                  <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/07\/Humind_SitioWeb_Trabajos_Cluvi_Image4-scaled.jpg\" alt=\"\">\n                <\/picture>\n                          \n          <\/picture>\n        <\/div>\n                  <div class=\"col-md-6 doble_imagen\">\n            <picture class=\" parallax-element to_view\">\n              <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/07\/Humind_SitioWeb_Trabajos_Cluvi_Image5.jpg\" alt=\"\">\n            <\/picture>\n          <\/div>\n              <div class=\"col-md-6 doble_imagen\">\n            <picture class=\" parallax-element to_view\">\n              <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/07\/Humind_SitioWeb_Trabajos_Cluvi_Image6.jpg\" alt=\"\">\n            <\/picture>\n          <\/div>\n            <div class=\"col-12 img_grande\">\n          <picture class=\" parallax-element to_view\">\n                             <picture>\n                  <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/07\/Humind_SitioWeb_Trabajos_Cluvi_Image7-scaled.jpg\" alt=\"\">\n                <\/picture>\n                          \n          <\/picture>\n        <\/div>\n                  <div class=\"col-md-6 doble_imagen\">\n            <picture class=\" parallax-element to_view\">\n              <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/07\/Humind_SitioWeb_Trabajos_Cluvi_Image8.jpg\" alt=\"\">\n            <\/picture>\n          <\/div>\n              <div class=\"col-md-6 doble_imagen\">\n            <picture class=\" parallax-element to_view\">\n              <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/07\/Humind_SitioWeb_Trabajos_Cluvi_Image9.jpg\" alt=\"\">\n            <\/picture>\n          <\/div>\n            <div class=\"col-12 img_grande\">\n          <picture class=\" parallax-element to_view\">\n                             <picture>\n                  <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/07\/Humind_SitioWeb_Trabajos_Cluvi_Image10-scaled.jpg\" alt=\"\">\n                <\/picture>\n                          \n          <\/picture>\n        <\/div>\n          <\/div>\n<\/div>\n\n\n<div class=\"container px-4 pt-150 work_description \">\n  <div class=\"row justify-content-between\">\n    <div class=\"col-md-6 parallax-element to_view\">\n      <p>We redesigned Cluvi&#8217;s identity with a focus on the digital experience: contrasting colors, striking visual language, and a graphic system designed to facilitate navigation and interaction. The new design combines the best of the UX\/UI world with a friendly and memorable character, positioning Cluvi as an essential platform for the future of gastronomy.<\/p>\n<p><a href=\"https:\/\/www.cluvi.com\/\" target=\"_blank\" rel=\"noopener\">VIEW THE PROJECT ONLINE<\/a><\/p>\n    <\/div>\n    <div class=\"col-md-4 text_works parallax-element to_view\">\n      <h6>+7000<\/h6>\n<h5>new restaurants linked after the relaunch.<\/h5>\n<h6>+60%<\/h6>\n<h5>in B2B brand recall.<\/h5>\n<h5><\/h5>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n<p><\/p>\n","protected":false},"featured_media":1266,"template":"","works_category":[8,52],"class_list":["post-1242","works","type-works","status-publish","has-post-thumbnail","hentry","works_category-branding","works_category-restaurants"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cluvi - Humind<\/title>\n<meta name=\"description\" content=\"Cluvi necesitaba fortalecer su identidad como una plataforma tecnol\u00f3gica aliada de los restaurantes. El desaf\u00edo era renovar su sistema visual manteniendo su esencia, pero diferenci\u00e1ndose dentro del ecosistema de startups del sector gastron\u00f3mico. Se requer\u00eda un lenguaje visual que reflejara su enfoque digital y su promesa de mejorar la experiencia tanto para restaurantes como para comensales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/humind.us\/en\/works\/cluvi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cluvi - Humind\" \/>\n<meta property=\"og:description\" content=\"Cluvi necesitaba fortalecer su identidad como una plataforma tecnol\u00f3gica aliada de los restaurantes. El desaf\u00edo era renovar su sistema visual manteniendo su esencia, pero diferenci\u00e1ndose dentro del ecosistema de startups del sector gastron\u00f3mico. Se requer\u00eda un lenguaje visual que reflejara su enfoque digital y su promesa de mejorar la experiencia tanto para restaurantes como para comensales.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/humind.us\/en\/works\/cluvi\/\" \/>\n<meta property=\"og:site_name\" content=\"Humind\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-25T22:31:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/07\/Humind_SitioWeb_Trabajos_Cluvi_Hero.gif\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/gif\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/humind.us\/en\/works\/cluvi\/\",\"url\":\"https:\/\/humind.us\/en\/works\/cluvi\/\",\"name\":\"Cluvi - Humind\",\"isPartOf\":{\"@id\":\"https:\/\/humind.us\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/humind.us\/en\/works\/cluvi\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/humind.us\/en\/works\/cluvi\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/humind.us\/wp-content\/uploads\/2025\/07\/Humind_SitioWeb_Trabajos_Cluvi_Hero.gif\",\"datePublished\":\"2025-07-30T01:13:51+00:00\",\"dateModified\":\"2025-08-25T22:31:23+00:00\",\"description\":\"Cluvi necesitaba fortalecer su identidad como una plataforma tecnol\u00f3gica aliada de los restaurantes. El desaf\u00edo era renovar su sistema visual manteniendo su esencia, pero diferenci\u00e1ndose dentro del ecosistema de startups del sector gastron\u00f3mico. Se requer\u00eda un lenguaje visual que reflejara su enfoque digital y su promesa de mejorar la experiencia tanto para restaurantes como para comensales.\",\"breadcrumb\":{\"@id\":\"https:\/\/humind.us\/en\/works\/cluvi\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/humind.us\/en\/works\/cluvi\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/humind.us\/en\/works\/cluvi\/#primaryimage\",\"url\":\"https:\/\/humind.us\/wp-content\/uploads\/2025\/07\/Humind_SitioWeb_Trabajos_Cluvi_Hero.gif\",\"contentUrl\":\"https:\/\/humind.us\/wp-content\/uploads\/2025\/07\/Humind_SitioWeb_Trabajos_Cluvi_Hero.gif\",\"width\":1440,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/humind.us\/en\/works\/cluvi\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/humind.us\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Works\",\"item\":\"https:\/\/humind.us\/works\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Cluvi\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/humind.us\/en\/#website\",\"url\":\"https:\/\/humind.us\/en\/\",\"name\":\"Humind\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/humind.us\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Cluvi - Humind","description":"Cluvi necesitaba fortalecer su identidad como una plataforma tecnol\u00f3gica aliada de los restaurantes. El desaf\u00edo era renovar su sistema visual manteniendo su esencia, pero diferenci\u00e1ndose dentro del ecosistema de startups del sector gastron\u00f3mico. Se requer\u00eda un lenguaje visual que reflejara su enfoque digital y su promesa de mejorar la experiencia tanto para restaurantes como para comensales.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/humind.us\/en\/works\/cluvi\/","og_locale":"en_US","og_type":"article","og_title":"Cluvi - Humind","og_description":"Cluvi necesitaba fortalecer su identidad como una plataforma tecnol\u00f3gica aliada de los restaurantes. El desaf\u00edo era renovar su sistema visual manteniendo su esencia, pero diferenci\u00e1ndose dentro del ecosistema de startups del sector gastron\u00f3mico. Se requer\u00eda un lenguaje visual que reflejara su enfoque digital y su promesa de mejorar la experiencia tanto para restaurantes como para comensales.","og_url":"https:\/\/humind.us\/en\/works\/cluvi\/","og_site_name":"Humind","article_modified_time":"2025-08-25T22:31:23+00:00","og_image":[{"width":1440,"height":800,"url":"https:\/\/humind.us\/wp-content\/uploads\/2025\/07\/Humind_SitioWeb_Trabajos_Cluvi_Hero.gif","type":"image\/gif"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/humind.us\/en\/works\/cluvi\/","url":"https:\/\/humind.us\/en\/works\/cluvi\/","name":"Cluvi - Humind","isPartOf":{"@id":"https:\/\/humind.us\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/humind.us\/en\/works\/cluvi\/#primaryimage"},"image":{"@id":"https:\/\/humind.us\/en\/works\/cluvi\/#primaryimage"},"thumbnailUrl":"https:\/\/humind.us\/wp-content\/uploads\/2025\/07\/Humind_SitioWeb_Trabajos_Cluvi_Hero.gif","datePublished":"2025-07-30T01:13:51+00:00","dateModified":"2025-08-25T22:31:23+00:00","description":"Cluvi necesitaba fortalecer su identidad como una plataforma tecnol\u00f3gica aliada de los restaurantes. El desaf\u00edo era renovar su sistema visual manteniendo su esencia, pero diferenci\u00e1ndose dentro del ecosistema de startups del sector gastron\u00f3mico. Se requer\u00eda un lenguaje visual que reflejara su enfoque digital y su promesa de mejorar la experiencia tanto para restaurantes como para comensales.","breadcrumb":{"@id":"https:\/\/humind.us\/en\/works\/cluvi\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/humind.us\/en\/works\/cluvi\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/humind.us\/en\/works\/cluvi\/#primaryimage","url":"https:\/\/humind.us\/wp-content\/uploads\/2025\/07\/Humind_SitioWeb_Trabajos_Cluvi_Hero.gif","contentUrl":"https:\/\/humind.us\/wp-content\/uploads\/2025\/07\/Humind_SitioWeb_Trabajos_Cluvi_Hero.gif","width":1440,"height":800},{"@type":"BreadcrumbList","@id":"https:\/\/humind.us\/en\/works\/cluvi\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/humind.us\/en\/"},{"@type":"ListItem","position":2,"name":"Works","item":"https:\/\/humind.us\/works\/"},{"@type":"ListItem","position":3,"name":"Cluvi"}]},{"@type":"WebSite","@id":"https:\/\/humind.us\/en\/#website","url":"https:\/\/humind.us\/en\/","name":"Humind","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/humind.us\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/humind.us\/en\/wp-json\/wp\/v2\/works\/1242","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/humind.us\/en\/wp-json\/wp\/v2\/works"}],"about":[{"href":"https:\/\/humind.us\/en\/wp-json\/wp\/v2\/types\/works"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/humind.us\/en\/wp-json\/wp\/v2\/media\/1266"}],"wp:attachment":[{"href":"https:\/\/humind.us\/en\/wp-json\/wp\/v2\/media?parent=1242"}],"wp:term":[{"taxonomy":"works_category","embeddable":true,"href":"https:\/\/humind.us\/en\/wp-json\/wp\/v2\/works_category?post=1242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}