{"id":1190,"date":"2025-07-29T19:55:46","date_gmt":"2025-07-30T00:55:46","guid":{"rendered":"https:\/\/humind.us\/v2\/?post_type=works&#038;p=1190"},"modified":"2025-08-25T17:33:42","modified_gmt":"2025-08-25T22:33:42","slug":"bodhitri","status":"publish","type":"works","link":"https:\/\/humind.us\/en\/works\/bodhitri\/","title":{"rendered":"Bodhitr\u00ed"},"content":{"rendered":"<!-- block titulos -->\n<div class=\"w-1072 mx-auto px-4 block_titulos\">\n  <h2>Sector Financiero<\/h2>\n<h1>Bodhitr\u00ed<\/h1>\n<p>Un legado que construye futuro<\/p>\n<\/div>\n\n<!-- block_image -->\n<div class=\"block_image pt-4 parallax-element to_view\">\n  <!-- opcional imagen  o video -->\n        <\/div>\n\n\n<div class=\"container px-4 pt-150 work_description \">\n  <div class=\"row justify-content-between\">\n    <div class=\"col-md-6 parallax-element to_view\">\n      <p>El desaf\u00edo era crear una marca institucional que representara a un holding familiar con un legado empresarial s\u00f3lido, exitoso y profundamente humano. Bodithri lidera m\u00faltiples compa\u00f1\u00edas, cada una con su identidad y prop\u00f3sito, pero necesitaban una narrativa central que uniera el pasado, el presente y el futuro del grupo. Se requer\u00eda una marca que transmitiera continuidad generacional, visi\u00f3n estrat\u00e9gica y solidez organizacional, sin perder la calidez y cercan\u00eda de su origen.<\/p>\n    <\/div>\n    <div class=\"col-md-4 text_works parallax-element to_view\">\n      <h4>Marca<\/h4>\n<ul>\n<li>Prop\u00f3sito + Estrategia de marca<\/li>\n<li>Territorio + Posicionamiento<\/li>\n<li>Voz de marca + Mensajes clave<\/li>\n<li>Identidad visual + Manual de marca<\/li>\n<\/ul>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n<div class=\"container px-3 galeria pt-150\">\n  <div class=\"row no-gutters\">\n            <div class=\"col-12 img_grande\">\n          <picture class=\" parallax-element to_view\">\n                             <picture>\n                  <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/07\/Humind_SitioWeb_Trabajos_Bodhitri_Image1-scaled.jpg\" alt=\"\">\n                <\/picture>\n                          \n          <\/picture>\n        <\/div>\n                  <div class=\"col-md-6 doble_imagen\">\n            <picture class=\" parallax-element to_view\">\n              <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/07\/Humind_SitioWeb_Trabajos_Bodhitri_Image2.jpg\" alt=\"\">\n            <\/picture>\n          <\/div>\n              <div class=\"col-md-6 doble_imagen\">\n            <picture class=\" parallax-element to_view\">\n              <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/07\/Humind_SitioWeb_Trabajos_Bodhitri_Image3.jpg\" alt=\"\">\n            <\/picture>\n          <\/div>\n            <div class=\"col-12 img_grande\">\n          <picture class=\" parallax-element to_view\">\n                             <picture>\n                  <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/07\/Humind_SitioWeb_Trabajos_Bodhitri_Image4-scaled.jpg\" alt=\"\">\n                <\/picture>\n                          \n          <\/picture>\n        <\/div>\n                  <div class=\"col-md-6 doble_imagen\">\n            <picture class=\" parallax-element to_view\">\n              <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/07\/Humind_SitioWeb_Trabajos_Bodhitri_Image5.jpg\" alt=\"\">\n            <\/picture>\n          <\/div>\n              <div class=\"col-md-6 doble_imagen\">\n            <picture class=\" parallax-element to_view\">\n              <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/07\/Humind_SitioWeb_Trabajos_Bodhitri_Image6.jpg\" alt=\"\">\n            <\/picture>\n          <\/div>\n            <div class=\"col-12 img_grande\">\n          <picture class=\" parallax-element to_view\">\n                             <picture>\n                  <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/07\/Humind_SitioWeb_Trabajos_Bodhitri_Image7-scaled.jpg\" alt=\"\">\n                <\/picture>\n                          \n          <\/picture>\n        <\/div>\n                  <div class=\"col-md-6 doble_imagen\">\n            <picture class=\" parallax-element to_view\">\n              <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/07\/Humind_SitioWeb_Trabajos_Bodhitri_Image8.jpg\" alt=\"\">\n            <\/picture>\n          <\/div>\n              <div class=\"col-md-6 doble_imagen\">\n            <picture class=\" parallax-element to_view\">\n              <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/07\/Humind_SitioWeb_Trabajos_Bodhitri_Image9.jpg\" alt=\"\">\n            <\/picture>\n          <\/div>\n            <div class=\"col-12 img_grande\">\n          <picture class=\" parallax-element to_view\">\n                             <picture>\n                  <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/07\/Humind_SitioWeb_Trabajos_Bodhitri_Image10-scaled.jpg\" alt=\"\">\n                <\/picture>\n                          \n          <\/picture>\n        <\/div>\n          <\/div>\n<\/div>\n\n\n<div class=\"container px-4 pt-150 work_description \">\n  <div class=\"row justify-content-between\">\n    <div class=\"col-md-6 parallax-element to_view\">\n      <p>Desarrollamos una marca que se ancla en la historia familiar para proyectarse con fuerza hacia el futuro. Construimos un sistema de identidad inspirado en la met\u00e1fora del \u00e1rbol: firme, vivo y con ra\u00edces profundas. La marca articula simb\u00f3licamente los valores del legado, la sabidur\u00eda compartida y la vocaci\u00f3n de futuro. Se dise\u00f1\u00f3 una identidad visual atemporal, con una arquitectura flexible que permitiera cohesionar a todas las empresas del holding, alineando sus prop\u00f3sitos individuales bajo una visi\u00f3n com\u00fan.<\/p>\n<p><a href=\"https:\/\/www.behance.net\/gallery\/133921947\/Bodhitri-Branding\" target=\"_blank\" rel=\"noopener\">VER EL PROYECTO ONLINE<\/a><\/p>\n    <\/div>\n    <div class=\"col-md-4 text_works parallax-element to_view\">\n      <h6>+1<\/h6>\n<h5>holding consolidado con una marca que unifica<\/h5>\n<h6>+10<\/h6>\n<h5>empresas alineadas bajo un proposito<\/h5>\n<h5><\/h5>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"featured_media":1214,"template":"","works_category":[8,53],"class_list":["post-1190","works","type-works","status-publish","has-post-thumbnail","hentry","works_category-branding","works_category-financial-sector"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bodhitr\u00ed - Humind<\/title>\n<meta name=\"description\" content=\"El desaf\u00edo era crear una marca institucional que representara a un holding familiar con un legado empresarial s\u00f3lido, exitoso y profundamente humano. Bodithri lidera m\u00faltiples compa\u00f1\u00edas, cada una con su identidad y prop\u00f3sito, pero necesitaban una narrativa central que uniera el pasado, el presente y el futuro del grupo. Se requer\u00eda una marca que transmitiera continuidad generacional, visi\u00f3n estrat\u00e9gica y solidez organizacional, sin perder la calidez y cercan\u00eda de su origen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/humind.us\/en\/works\/bodhitri\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bodhitr\u00ed - Humind\" \/>\n<meta property=\"og:description\" content=\"El desaf\u00edo era crear una marca institucional que representara a un holding familiar con un legado empresarial s\u00f3lido, exitoso y profundamente humano. 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