{"id":1129,"date":"2025-07-29T18:28:41","date_gmt":"2025-07-29T23:28:41","guid":{"rendered":"https:\/\/humind.us\/v2\/?post_type=works&p=1129"},"modified":"2025-08-25T17:42:00","modified_gmt":"2025-08-25T22:42:00","slug":"tvalley-2","status":"publish","type":"works","link":"https:\/\/humind.us\/en\/works\/tvalley-2\/","title":{"rendered":"Tvalley"},"content":{"rendered":"\n
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Financial Sector<\/h2>\n

Tvalley<\/h1>\n

A smarter brand<\/p>\n<\/div>\n\n\n

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Tvalley needed to rebuild its brand universe to achieve a clear connection between its purpose and its visual expression. With more than 20 years of experience and a focus on impact investing, the brand needed to project strength, modernity, and innovation in industries undergoing constant transformation. The challenge was to align that identity with a coherent visual proposal, without losing the symbolic value of its original elements.<\/p>\n <\/div>\n

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Branding<\/h4>\n <\/div>\n <\/div>\n<\/div>\n\n\n
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We completely redesigned Tvalley’s visual system, keeping its main symbol (+) as a conceptual anchor. Based on strategic work on purpose, positioning, and brand narrative, we created a robust, adaptable visual identity with a contemporary aesthetic. We developed a complete ecosystem of physical and digital pieces that strengthen the brand’s consistency, clarity, and recall across all touchpoints.<\/p>\n

VIEW THE PROJECT ONLINE<\/a><\/p>\n <\/div>\n

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+60<\/h6>\n
renewed assets<\/h5>\n
+1<\/h6>\n
redefined brand architecture<\/h5>\n
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