{"id":1103,"date":"2025-07-29T18:07:20","date_gmt":"2025-07-29T23:07:20","guid":{"rendered":"https:\/\/humind.us\/v2\/?post_type=works&#038;p=1103"},"modified":"2025-08-25T17:53:49","modified_gmt":"2025-08-25T22:53:49","slug":"skandia","status":"publish","type":"works","link":"https:\/\/humind.us\/en\/works\/skandia\/","title":{"rendered":"Skandia"},"content":{"rendered":"<!-- block titulos -->\n<div class=\"w-1072 mx-auto px-4 block_titulos\">\n  <h2>Financial Sector<\/h2>\n<h1>Skandia<\/h1>\n<p>Womento: Productivity from a female perspective<\/p>\n<\/div>\n\n<!-- block_image -->\n<div class=\"block_image pt-4 parallax-element to_view\">\n  <!-- opcional imagen  o video -->\n    <picture>\n    <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/07\/Humind_SitioWeb_Trabajos_Womento_Image1.gif\" alt=\"\">\n  <\/picture>\n  <\/div>\n\n\n<div class=\"container px-4 pt-150 work_description \">\n  <div class=\"row justify-content-between\">\n    <div class=\"col-md-6 parallax-element to_view\">\n      <p>Create a community that would emotionally connect with women interested in their financial and professional growth. The challenge was to break the taboos surrounding money by designing a content platform that felt approachable, relevant, and empowering within a traditionally cold category such as finance.<\/p>\n    <\/div>\n    <div class=\"col-md-4 text_works parallax-element to_view\">\n      <h4>Marketing<\/h4>\n<ul>\n<li>Audiences + Insights<\/li>\n<li>Marketing Strategy + Media Plan<\/li>\n<li>Social Media + Paid Media<\/li>\n<\/ul>\n<h4>Production<\/h4>\n<ul>\n<li>Video + Motion Graphics<\/li>\n<li>Social Media Content + Interactive Content<\/li>\n<li>Infographics + Photography<\/li>\n<\/ul>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n<div class=\"container px-3 galeria pt-150\">\n  <div class=\"row no-gutters\">\n            <div class=\"col-12 img_grande\">\n          <picture class=\" parallax-element to_view\">\n                             <picture>\n                  <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/07\/Humind_SitioWeb_Trabajos_Womento_Image1.gif\" alt=\"\">\n                <\/picture>\n                          \n          <\/picture>\n        <\/div>\n                  <div class=\"col-md-6 doble_imagen\">\n            <picture class=\" parallax-element to_view\">\n              <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/07\/Humind_SitioWeb_Trabajos_Womento_Image2.gif\" alt=\"\">\n            <\/picture>\n          <\/div>\n              <div class=\"col-md-6 doble_imagen\">\n            <picture class=\" parallax-element to_view\">\n              <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/07\/Humind_SitioWeb_Trabajos_Womento_Image3.gif\" alt=\"\">\n            <\/picture>\n          <\/div>\n            <div class=\"col-12 img_grande\">\n          <picture class=\" parallax-element to_view\">\n                             <picture>\n                  <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/07\/Humind_SitioWeb_Trabajos_Womento_Image4.gif\" alt=\"\">\n                <\/picture>\n                          \n          <\/picture>\n        <\/div>\n                  <div class=\"col-md-6 doble_imagen\">\n            <picture class=\" parallax-element to_view\">\n              <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/07\/Humind_SitioWeb_Trabajos_Womento_Image5.gif\" alt=\"\">\n            <\/picture>\n          <\/div>\n              <div class=\"col-md-6 doble_imagen\">\n            <picture class=\" parallax-element to_view\">\n              <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/07\/Humind_SitioWeb_Trabajos_Womento_Image6.gif\" alt=\"\">\n            <\/picture>\n          <\/div>\n            <div class=\"col-12 img_grande\">\n          <picture class=\" parallax-element to_view\">\n                             <picture>\n                  <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/07\/Humind_SitioWeb_Trabajos_Womento_Image7-scaled.jpg\" alt=\"\">\n                <\/picture>\n                          \n          <\/picture>\n        <\/div>\n                  <div class=\"col-md-6 doble_imagen\">\n            <picture class=\" parallax-element to_view\">\n              <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/07\/Humind_SitioWeb_Trabajos_Womento_Image8.jpg\" alt=\"\">\n            <\/picture>\n          <\/div>\n              <div class=\"col-md-6 doble_imagen\">\n            <picture class=\" parallax-element to_view\">\n              <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/07\/Humind_SitioWeb_Trabajos_Womento_Image9.jpg\" alt=\"\">\n            <\/picture>\n          <\/div>\n      <\/div>\n<\/div>\n\n\n<div class=\"container px-4 pt-150 work_description \">\n  <div class=\"row justify-content-between\">\n    <div class=\"col-md-6 parallax-element to_view\">\n      <p>We designed a digital strategy focused on emotionally intelligent content. Through formats that invite reflection and conversation, Womento became a space to talk freely about savings, investment, purpose, and ambition. From a female perspective, we created an ecosystem of educational, inspirational, and actionable content that helped Skandia connect with new audiences in a meaningful way.<\/p>\n<p><a href=\"https:\/\/www.instagram.com\/tuwomento\/\" target=\"_blank\" rel=\"noopener\">VIEW THE PROJECT ONLINE<\/a><\/p>\n    <\/div>\n    <div class=\"col-md-4 text_works parallax-element to_view\">\n      <h6>+10k<\/h6>\n<h5>organic followers in the first year<\/h5>\n<h6>+500<\/h6>\n<h5>qualified leads generated from content<\/h5>\n<h5><\/h5>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n<p><\/p>\n","protected":false},"featured_media":1126,"template":"","works_category":[53,41,42],"class_list":["post-1103","works","type-works","status-publish","has-post-thumbnail","hentry","works_category-financial-sector","works_category-marketing-en","works_category-production"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Skandia - Humind<\/title>\n<meta name=\"description\" content=\"Crear una comunidad que conectara emocionalmente con mujeres interesadas en su crecimiento financiero y profesional. 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