{"id":1077,"date":"2025-07-29T16:31:47","date_gmt":"2025-07-29T21:31:47","guid":{"rendered":"https:\/\/humind.us\/v2\/?post_type=works&#038;p=1077"},"modified":"2025-08-25T17:55:58","modified_gmt":"2025-08-25T22:55:58","slug":"bat","status":"publish","type":"works","link":"https:\/\/humind.us\/en\/works\/bat\/","title":{"rendered":"b\u00e1t"},"content":{"rendered":"<!-- block titulos -->\n<div class=\"w-1072 mx-auto px-4 block_titulos\">\n  <h2>Restaurants<\/h2>\n<h1>b\u00e1t<\/h1>\n<p>b\u00e1t is the new bowl<\/p>\n<\/div>\n\n<!-- block_image -->\n<div class=\"block_image pt-4 parallax-element to_view\">\n  <!-- opcional imagen  o video -->\n    <picture>\n    <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/07\/Humind_SitioWeb_Trabajos_Bat_Hero-scaled.jpg\" alt=\"\">\n  <\/picture>\n  <\/div>\n\n\n<div class=\"container px-4 pt-150 work_description \">\n  <div class=\"row justify-content-between\">\n    <div class=\"col-md-6 parallax-element to_view\">\n      <p>Grupo Takami, a leader in gastronomy in Bogot\u00e1, sought to launch a new 100% digital brand focused on home delivery, inspired by Southeast Asian street food. The challenge was not only to build an identity from scratch, without a physical space, but also to make this proposal stand out in an environment saturated with generic delivery brands. A flexible, memorable, and sufficiently powerful brand was needed to thrive\u2014and excel\u2014on screens and packaging.<\/p>\n    <\/div>\n    <div class=\"col-md-4 text_works parallax-element to_view\">\n      <h4>Branding<\/h4>\n<ul>\n<li>Purpose + Brand strategy<\/li>\n<li>Territory + Positioning<\/li>\n<li>Brand voice + Key messages<\/li>\n<li>Visual identity + Brand manual<\/li>\n<\/ul>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n<div class=\"container px-3 galeria pt-150\">\n  <div class=\"row no-gutters\">\n            <div class=\"col-12 img_grande\">\n          <picture class=\" parallax-element to_view\">\n                             <picture>\n                  <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/07\/Humind_SitioWeb_Trabajos_Bat_Image1-scaled.jpg\" alt=\"\">\n                <\/picture>\n                          \n          <\/picture>\n        <\/div>\n                  <div class=\"col-md-6 doble_imagen\">\n            <picture class=\" parallax-element to_view\">\n              <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/07\/Humind_SitioWeb_Trabajos_Bat_Image3.jpg\" alt=\"\">\n            <\/picture>\n          <\/div>\n              <div class=\"col-md-6 doble_imagen\">\n            <picture class=\" parallax-element to_view\">\n              <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/07\/Humind_SitioWeb_Trabajos_Bat_Image2.jpg\" alt=\"\">\n            <\/picture>\n          <\/div>\n            <div class=\"col-12 img_grande\">\n          <picture class=\" parallax-element to_view\">\n                             <picture>\n                  <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/07\/Humind_SitioWeb_Trabajos_Bat_Image4-scaled.jpg\" alt=\"\">\n                <\/picture>\n                          \n          <\/picture>\n        <\/div>\n                  <div class=\"col-md-6 doble_imagen\">\n            <picture class=\" parallax-element to_view\">\n              <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/07\/Humind_SitioWeb_Trabajos_Bat_Image5.jpg\" alt=\"\">\n            <\/picture>\n          <\/div>\n              <div class=\"col-md-6 doble_imagen\">\n            <picture class=\" parallax-element to_view\">\n              <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/07\/Humind_SitioWeb_Trabajos_Bat_Image6.jpg\" alt=\"\">\n            <\/picture>\n          <\/div>\n              <div class=\"col-md-6 doble_imagen\">\n            <picture class=\" parallax-element to_view\">\n              <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/07\/Humind_SitioWeb_Trabajos_Bat_Image8.jpg\" alt=\"\">\n            <\/picture>\n          <\/div>\n              <div class=\"col-md-6 doble_imagen\">\n            <picture class=\" parallax-element to_view\">\n              <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/07\/Humind_SitioWeb_Trabajos_Bat_Image9.jpg\" alt=\"\">\n            <\/picture>\n          <\/div>\n            <div class=\"col-12 img_grande\">\n          <picture class=\" parallax-element to_view\">\n                             <picture>\n                  <img decoding=\"async\" src=\"https:\/\/humind.us\/wp-content\/uploads\/2025\/07\/Humind_SitioWeb_Trabajos_Bat_Image10-scaled.jpg\" alt=\"\">\n                <\/picture>\n                          \n          <\/picture>\n        <\/div>\n          <\/div>\n<\/div>\n\n\n<div class=\"container px-4 pt-150 work_description \">\n  <div class=\"row justify-content-between\">\n    <div class=\"col-md-6 parallax-element to_view\">\n      <p>Through a co-creation process with the Takami team, we designed b\u00e1t: a brand that takes its name from the Vietnamese word for \u201cbowl\u201d and is built on the alchemy of mixing ingredients with intention. We defined a conceptual territory based on free and creative combination, developed a unique positioning centered on the user&#8217;s role, and designed a vibrant, flexible, and powerful visual identity. b\u00e1t was conceived from the outset to stand out in the only available points of contact: digital and packaging.<\/p>\n<p><a href=\"https:\/\/takami.co\/bat\/\" target=\"_blank\" rel=\"noopener\">VIEW THE PROJECT ONLINE<\/a><\/p>\n    <\/div>\n    <div class=\"col-md-4 text_works parallax-element to_view\">\n      <h6>38%<\/h6>\n<h5>monthly growth in the first year.<\/h5>\n<h6>72%<\/h6>\n<h5>repurchase rate among new customers.<\/h5>\n<h5><\/h5>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n<p><\/p>\n","protected":false},"featured_media":1101,"template":"","works_category":[8,52],"class_list":["post-1077","works","type-works","status-publish","has-post-thumbnail","hentry","works_category-branding","works_category-restaurants"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>b\u00e1t - Humind<\/title>\n<meta name=\"description\" content=\"Grupo Takami, referente en gastronom\u00eda en Bogot\u00e1, buscaba lanzar una nueva marca 100% digital, enfocada en domicilios, inspirada en la cocina callejera del Sudeste asi\u00e1tico. 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