Financial Sector
Tvalley
A smarter brand
Tvalley needed to rebuild its brand universe to achieve a clear connection between its purpose and its visual expression. With more than 20 years of experience and a focus on impact investing, the brand needed to project strength, modernity, and innovation in industries undergoing constant transformation. The challenge was to align that identity with a coherent visual proposal, without losing the symbolic value of its original elements.
Branding
We completely redesigned Tvalley’s visual system, keeping its main symbol (+) as a conceptual anchor. Based on strategic work on purpose, positioning, and brand narrative, we created a robust, adaptable visual identity with a contemporary aesthetic. We developed a complete ecosystem of physical and digital pieces that strengthen the brand’s consistency, clarity, and recall across all touchpoints.
