International trade
Dack Trading
Making a difference in the world of agribusiness
Create a contemporary, reliable, and global brand for Dack Trading, an agricultural broker that connects buyers and sellers of commodities across different continents. The challenge was to convey security and transparency in a sector where trust and reputation are everything, while also highlighting technological capabilities and the use of data as an essential part of its value proposition.
Branding
- Purpose + Brand strategy
- Territory + Positioning
- Brand voice + Key messages
- Visual identity + Brand manual
We developed a comprehensive brand strategy focused on technology, transparency, and reliability. We designed a visual identity system that not only reflects modernity and professionalism but also emphasizes ease, security, and global reach in transactions. The new brand connects with an international audience, facilitating strong business relationships and positioning Dack Trading as a trusted partner in global agribusiness trade.
