Restaurants
Cluvi
Closer to the restaurant of your dreams
Cluvi needed to strengthen its identity as a technology platform allied with restaurants. The challenge was to revamp its visual system while maintaining its essence, but differentiating itself within the ecosystem of startups in the gastronomic sector. A visual language was needed that reflected its digital focus and its promise to improve the experience for both restaurants and diners.
Branding
- Purpose + Brand strategy
- Territory + Positioning
- Brand voice + Key messages
- Visual identity + Brand manual
We redesigned Cluvi’s identity with a focus on the digital experience: contrasting colors, striking visual language, and a graphic system designed to facilitate navigation and interaction. The new design combines the best of the UX/UI world with a friendly and memorable character, positioning Cluvi as an essential platform for the future of gastronomy.
