NGOs and Associations
Anahata
A brand that honors the teachings of the past.
Create a brand that would make tangible the legacy of John Gómez, a Colombian entrepreneur with a transformative vision. The challenge was to keep his philosophy alive through an identity that would connect emotionally with his family, his companies, and future generations. Anahata had to represent the heart of a family business with an impact throughout Latin America, highlighting both the entrepreneurial vision and the human values that inspire it.
Branding
- Purpose + Brand strategy
- Territory + Positioning
- Brand voice + Key messages
- Visual identity + Brand manual
Inspired by the founder’s legacy, we developed a brand strategy that blends tradition with a vision for the future. We defined a clear purpose and built a conceptual territory anchored in heritage, symbolically represented by the rings of a tree: past, present, and future intertwined in a single identity. We designed a contemporary visual system that honors the family legacy, conveying depth, continuity, and generational connection. The brand was conceived as a compass guiding the group’s companies from their origins toward what they are called to build.
