Health
Falck USA
Stories that connect from the very first line
Strengthen the sense of belonging among Falck teams and build a relatable and powerful brand narrative in the communities where it operates. In an environment where healthcare is saturated with impersonal messages, we needed to show the true human impact behind each service, highlighting the extraordinary in the everyday.
Marketing
- Audiences + Insights
- Marketing Strategy + Media Plan
- Concept Development + Campaigns
- Social Media + Paid Media
Production
- Video + Motion Graphics
- Social Media Content + Interactive Content
We created Falck Stories, a campaign based on real testimonials from paramedics and EMTs. Each season focused on highlighting the stories that give meaning to their work, from daily challenges to life-changing moments. Through audiovisual content and social media pieces, we brought external and internal audiences closer to the reality of the Falck team, positioning the brand as a humane, courageous organization deeply committed to the communities it serves.
