Health
Falck USA
Recruitment: Your First Job
Amidst a challenging environment for the US healthcare industry, where burnout and staff shortages have made it increasingly difficult to attract talent, Falck USA needed to incentivize the recruitment of new paramedics and EMTs. The goal was clear: to connect with a new generation and position Falck as a meaningful career option, especially for those seeking their first purpose-driven job.
Marketing
- Audiences + Insights
Marketing Strategy + Media Plan
Concept Development + Campaigns
Social Media + Paid Media
Production
- Video + Motion Graphics
- Social Media Content + Interactive Content
We created an audiovisual campaign with a powerful narrative: “Your first job can change lives, including your own.” We portrayed paramedics and EMTs as real heroes, approachable and determined, connecting emotionally with young people looking to start their professional careers. From concept design to production and digital distribution, we built a story that positioned Falck not only as an employer, but as a cause.
