Health
emi
Stories that saved lives
In a saturated medical services market, we needed to strengthen emi’s positioning and visibility, highlighting its competitive edge. The real challenge was to connect emotionally with people through authentic stories where emi played a leading role in the most critical moments of its members’ lives. We not only had to communicate the brand’s experience and coverage, but also convey the trust, humanity, and closeness that have made emi an essential ally in emergency situations and daily care.
Marketing
- Audiences + Insights
- Marketing Strategy + Media Plan
- Concept Development + Campaigns
- Social Media + Paid Media
Production
- Video + Motion Graphics
- Social Media Content + Interactive Content
We brought testimonials to life by producing audiovisual interviews that tell the story of how emi has saved lives and supported its members in critical moments. We created a comprehensive campaign that combined videos, social media content, and resources to strengthen trust and brand recognition. Through real and emotional stories, we managed to position emi not only as a provider of medical services, but as a true ally in people’s lives.
