Restaurants
Magnifique
A corner of Paris in Bogotá
Building a bakery and pastry brand from scratch that would convey the spirit of Parisian haute boulangerie in Bogotá. The challenge was to create an identity that would evoke grandeur, beauty, and sophistication, while also feeling authentic, aspirational, and memorable at every touchpoint, from the storefront to the packaging and the in-store atmosphere.
Branding
- Purpose + Brand strategy
- Territory + Positioning
- Brand voice + Key messages
- Visual identity + Brand manual
We built the essence of Magnifique based on the meaning implied in its name: grandeur, beauty, and magnificence. We brought this concept to life in an elegant and minimalist visual system, based on refined typography and a monochromatic palette that highlights the products as the true protagonists. Every element, from the store signage to the product packaging and stationery, was designed to offer a coherent and distinctive sensory experience, evoking the charm of a corner of Paris in the city. The monogram and graphic details lend a classic yet contemporary feel, inviting customers to enjoy a unique experience with every visit.
