Health
Movet
A new way to care for dogs and cats
Create and launch from scratch a network of comprehensive 24/7 veterinary clinics in an environment saturated with traditional options. The goal was to position Movet as the undisputed benchmark for dog and cat owners, betting on a proposal that would break the mold in the sector and connect through trust, technology, and design.
Branding
- Purpose + Brand strategy
- Territory + Positioning
- Brand voice + Key messages
- Visual identity + Brand manual
Marketing
- Audiences + Insights
- Marketing Strategy + Media Plan
- Concept Development + Campaigns
- Social Media + Paid Media
Production
- Video + Motion Graphics
Social Media Content + Interactive Content
We accompanied the founding team from the conceptualization of the business to its operation and expansion, designing a fresh, irreverent, and memorable brand. We opted for a vibrant visual universe—with intense pinks, purples, and blues—and a communicative identity that puts dogs and cats as narrators of their own experience. We created campaigns and content where the pet’s voice takes center stage, making Movet a relatable, innovative, and recognizable brand at every touchpoint. Our work included the launch strategy, tone development, and experience design across all channels. Movet reached top-of-mind awareness in comprehensive veterinary clinics in Bogotá in less than two years.
