Restaurants
Crepes & Waffles
Ice Cream of the Month
The Ice Cream of the Month is not just a product: it is a symbol of creativity and one of the most eagerly awaited offerings for Crepes & Waffles customers. The challenge was to design a narrative that would bring each seasonal flavor to life, while maintaining consistency with the brand’s artisanal, warm, and emotional universe. Additionally, we had to make each launch feel like a new story, capable of attracting traffic to points of sale, generating conversation on social media, and maintaining an emotional connection with a diverse audience.
Branding
- Visual identity + Brand manual
Marketing
- Marketing strategy + Media plan
- Concept development + Campaigns
- Social media + Paid media
Production
- Video + Motion Graphics
Social Media Content + Interactive Content
We created a narrative and visual system to translate each flavor into an experience. Based on the concept behind the ice cream, we designed creative universes that were expressed in integrated monthly campaigns. This included art direction, photography, content production, graphic design, point-of-sale pieces, and digital dissemination strategy. All with the aim of connecting emotionally and generating desire to purchase without losing the unique identity of Crepes & Waffles.
