Health
Third Way Health
Transforming the patient experience
Create an innovative and accessible brand from scratch for Third Way Health, aligned with its mission to transform the patient experience and healthcare operations through technology and human talent. The challenge was to build an identity capable of conveying trust and efficiency in a sector where digitization was just beginning, facilitating the connection between doctors and patients on a platform designed to grow and adapt.
Branding
- Purpose + Brand strategy
- Territory + Positioning
- Brand voice + Key messages
- Visual identity + Brand manual
We worked closely with the founders to develop a solid brand strategy and visual identity, based on a central concept: promoting medical excellence through comprehensive, human, and technological solutions. We created a clear, accessible, and digital narrative, developing all the graphic assets and key messages necessary to position the brand as a reliable partner for transformation. The result was a flexible and coherent visual identity, designed for expansion, which successfully consolidated Third Way Health in the healthtech sector in Colombia and the United States.
