Restaurants
Orso
We know like no one else
Reformulate Orso’s value proposition, maintaining its legacy as a benchmark in the world of ice cream in Bogotá. The challenge was to build a solid and relevant brand strategy to position Orso in front of new audiences, articulating its differentiating attributes and experience in a coherent brand universe.
Branding
- Purpose + Brand strategy
- Territory + Positioning
- Brand voice + Key messages
- Visual identity + Brand manual
We developed the brand strategy under the concept “We know like no other,” drawing inspiration from everyday flavors and classic processes that connect with consumers’ emotional memories. We redesigned the visual identity system and structured key messages that communicate the authenticity, experimentation, and knowledge that characterize the brand. This approach allowed us to consolidate a distinctive proposal, aimed at surprising and integrating diverse audiences in a competitive environment.
