Construction
Reserva Fizebad
A project close to what matters most
Create a brand capable of conveying the true value of living in connection with nature. The project needed a coherent and appealing narrative that communicated its value proposition: a lifestyle in balance with the environment, where well-being and tranquility are integrated with the landscape.
Branding
- Purpose + Brand strategy
- Territory + Positioning
- Brand voice + Key messages
- Visual identity + Brand manual
We developed a new brand identity centered on the concept of “close to what matters most,” highlighting the project’s harmony with its natural surroundings and its proximity to the essential elements of a fulfilling life.
The brand celebrates the connection between everyday life and nature: a refuge that promotes well-being, sustainability, and community. We designed a calm visual identity, with earthy colors and graphic elements inspired by the forest and water sources of the area. The launch included virtual tours, real stories, and interactive events that positioned Reserva Fizebad as an authentic option for those who value living well and in connection.
