Financial Sector
Skandia
Womento: Productivity from a female perspective
Create a community that would emotionally connect with women interested in their financial and professional growth. The challenge was to break the taboos surrounding money by designing a content platform that felt approachable, relevant, and empowering within a traditionally cold category such as finance.
Marketing
- Audiences + Insights
- Marketing Strategy + Media Plan
- Social Media + Paid Media
Production
- Video + Motion Graphics
- Social Media Content + Interactive Content
- Infographics + Photography
We designed a digital strategy focused on emotionally intelligent content. Through formats that invite reflection and conversation, Womento became a space to talk freely about savings, investment, purpose, and ambition. From a female perspective, we created an ecosystem of educational, inspirational, and actionable content that helped Skandia connect with new audiences in a meaningful way.
