Restaurants
bát
bát is the new bowl
Grupo Takami, a leader in gastronomy in Bogotá, sought to launch a new 100% digital brand focused on home delivery, inspired by Southeast Asian street food. The challenge was not only to build an identity from scratch, without a physical space, but also to make this proposal stand out in an environment saturated with generic delivery brands. A flexible, memorable, and sufficiently powerful brand was needed to thrive—and excel—on screens and packaging.
Branding
- Purpose + Brand strategy
- Territory + Positioning
- Brand voice + Key messages
- Visual identity + Brand manual
Through a co-creation process with the Takami team, we designed bát: a brand that takes its name from the Vietnamese word for “bowl” and is built on the alchemy of mixing ingredients with intention. We defined a conceptual territory based on free and creative combination, developed a unique positioning centered on the user’s role, and designed a vibrant, flexible, and powerful visual identity. bát was conceived from the outset to stand out in the only available points of contact: digital and packaging.
